011: How to Be a Purpose-driven Organization?

What does organization purpose actually mean and how you should be thinking about it for your business? From defining what your purpose is to meaning what you say and avoiding misappropriation, this is your crash course on standing for something.

Show Notes

A big thank you to Alaina Crystal, Head of Strategy and Laura Quinn, Senior Strategy Director of Purpose.

Find out more about more about Purpose-driven organizations here: https://www.capgemini.com/research/why-purpose-led-organizations-are-winning-consumers-hearts/ 

This episode was hosted by Claudia Crummenerl and produced by Theresa Ignatius, Emmanuel Lochon & Oliver Jones. This series was created for Capgemini Invent by Adrift Entertainment.

This podcast is brought to you by Capgemini Invent. You can find out more about them at https://www.capgemini.com/service/invent/ and follow them on Twitter https://twitter.com/CapgeminiInvent.

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