Dog Whistle Branding

Today on DWB, I sat down with Diego Rivas, Product Manager at Google and Advisor with Google For Startups, which supports thriving, diverse, and inclusive startup communities around the world. I met Diego through Navy Veteran Carla Bond, Founder of UpSkill VR, a tech company that uses virtual reality to train and certify first responders in CPR. Diego is Carla’s advisor and has been helping her think through how to position her product for fundraising. We discuss positioning for tech products and how to approach growth.

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What is Dog Whistle Branding?

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!