Podcast Maps by Graham Brown

In today's Podcast Maps, we look at the chart-topping Business Wars podcast.

Business Wars is Wondery's most successful podcast and according to Podminer Podcast Authority Index the #1 Business Podcast in the world. Business Wars gets (roughly) between 2 and 5 million listeners an episode. How?

The key to understand the success to Business Wars and business podcasts is the difference between working "in" your podcast and working "on" it. Most amateurs rely on guests to build their audience but this strategy is short lived and often results in disappointment. Pro podcasters, by contrast, focus on organic traffic.

To build organic traffic, you need to focus on not 1 but 3 metrics of success. Of course, Audience, but also Rankings and Keywords SEO. I discuss the ARK metric stack in Episode 4 of Podcast Maps and look at podcast analytics, podcast SEO and successful podcast case studies.

For more info on Brand Originals podcasts, I recommend Episode 9 of Podcast Maps: What are Brand Originals Podcasts?

Show Notes

In today's Podcast Maps, we look at the chart-topping Business Wars podcast. Business Wars is Wondery's most successful podcast and according to Podminer Podcast Authority Index the #1 Business Podcast in the world. Business Wars gets (roughly) between 2 and 5 million listeners an episode. How? The key to understand the success to Business Wars and business podcasts is the difference between working "in" your podcast and working "on" it. Most amateurs rely on guests to build their audience but this strategy is short lived and often results in disappointment. Pro podcasters, by contrast, focus on organic traffic. To build organic traffic, you need to focus on not 1 but 3 metrics of success. Of course, Audience, but also Rankings and Keywords SEO. I discuss the ARK metric stack in Episode 4 of Podcast Maps and look at podcast analytics, podcast SEO and successful podcast case studies. For more info on Brand Originals podcasts, I recommend Episode 9 of Podcast Maps: What are Brand Originals Podcasts?

What is Podcast Maps by Graham Brown?

Podcast Maps by Graham Brown is your map to navigate through the increasingly competitive world of podcasting.

According to latest data, there are 1 billion million people listening to Podcasts every week. The competition is getting fierce. Doing what you did last year won't work anymore. You need a guide.

These are the topics I cover in Podcast Maps
1) Podcast Analytics
2) Podcast Market Data & Penetration
3) Podcast SEO
4) Podcast Rankings
5) Podcast Audience Numbers
6) Podcast Audience Growth Strategies
7) Social Audio
8) Audio 2.0
9) The impact of Artificial Intelligence on Audio
10) Podcast Guesting and Thought Leadership

Useful Resources:
Podcast Maps
Podcast Guesting Pro
Podcast Accelerator
Pikkal & Co - Podcast Agency
About Graham Brown