How do you build a smart social media strategy if you don’t know what’s already working?
Before you decide to post more, jump onto another platform, or completely overhaul your content strategy, take a step back and audit your social media presence.
In this podcast, I’m sharing a simple social media audit you can do to understand where you are now, what needs updating, what content is performing, and where you should focus your time moving forward.
You’ll learn:
📍 How to Google yourself and see what potential clients are finding
📍 Why your social media profiles, photos, bios, links, and brokerage information need to be updated
📍 How to decide which social media platforms deserve your attention
📍 Why you don’t need to be everywhere
📍 How to ask your database where they spend time online
📍 Which social media analytics actually matter
📍 How to review your top-performing content from the last 30, 60, and 90 days
📍 Why reach, engagement, comments, shares, and consistency can help shape your future strategy
This is especially important for Realtors, real estate agents, entrepreneurs, and small business owners who want to create a more intentional social media and content marketing strategy.
Remember: You don’t need more random content. You need to understand what’s working, what isn’t, and what your audience actually wants before you build your plan.
🔗 Learn more about the #GetSocialSmart Academy:
katielance.com/academy
🎤 Looking for a keynote speaker for your next event? katielance.com/speaking
▶️ Subscribe on YouTube: youtube.com/katielance
What is The Katie Lance Podcast?
Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!