Face The Book TV

In a crowded online marketplace, one of the few ways you may be able to get eyeballs on your book or brand is through paid advertising. Award-winning nonfiction publisher Ian Lamont gives a brief overview of Amazon and Facebook advertising, and some high-level strategic and tactical approaches to optimizing your online presence.

Show Notes

Face The Book TV #16
In a crowded online marketplace, one of the few ways you may be able to get eyeballs on your book or brand is through paid advertising.
In this episode, Ian Lamont, award-winning author of the In30Minutes Guides and CEO of LeanMedia, answers your questions about factors like cost-per-click, organic vs. paid search, considerations for mobile ads, strategies for bidding on placement, and most important - how and why Amazon advertising works for book publishers!

EPISODE LINKS:
https://piercepress.com/podcasts
https://encirclepublications.com
https://in30minutes.com
https://LeanMedia.org
http://IPNE.org

Creators & Guests

Designer
Laura Williams
WordPress expert, graphic designer at GoodInklings; fantasy fiction author

What is Face The Book TV?

Do you have a book in you? Face The Book TV brings you the how-to of independent publishing. Regular segments include Author Spotlight and Ask the Experts, featuring expert panelists, indie authors, and publishers from Independent Publishers of New England and the Independent Book Publishers Association.