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In a crowded online marketplace, one of the few ways you may be able to get eyeballs on your book or brand is through paid advertising. Award-winning nonfiction publisher Ian Lamont gives a brief overview of Amazon and Facebook advertising, and some high-level strategic and tactical approaches to optimizing your online presence.
Face The Book TV #16
Do you have a book in you? Face The Book TV brings you the how-to of independent publishing. Regular segments include Author Spotlight and Ask the Experts, featuring expert panelists, indie authors, and publishers from Independent Publishers of New England and the Independent Book Publishers Association.