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Patrick Combs is a master storyteller and has a fascinating past of having a show on HBO, consulting with Google and selling out theaters doing a one-man show. Patrick shares the mechanics of a good story so business owners can raise more capital,...
Patrick Combs is a master storyteller and has a fascinating past of having a show on HBO, consulting with Google and selling out theaters doing a one-man show. Patrick shares the mechanics of a good story so business owners can raise more capital, hire better employees, and convert more prospects into customers.
Spencer runs a real time experiment and shares his story for doing the podcast while Patrick deconstructs the story to make it 100X better.
Show notes:
00:29 Introducing Patrick Combs
01:59 His first mentor
03:09 His crazy transition at 33 years old
03:59 Getting a deal with HBO
05:58 Helping business owners tell their story
06:55 Every entrepreneur has an origin story
08:29 A good origin story tells people in 2-3 minutes your values, your reason for existence, your why, and it humanizes you in a way that draws people closer to you.
09:03 Your signature story
11:20 Spencer telling his signature story and totally sucking at it
13:56 Patrick deconstructing Spencer’s story, starting off with finding the drama
16:31 Start with a climactic moment, have a failure, and then feel your phoenix rising in the second half of the story
19:39 If you take an hour to do the work of crafting your story you will be able to wield it like a master
21:03 First step to telling a good story
22:38 The formula to every good story
24:10 Why the final piece is telling people your why
25:40 Stories trump logic and facts every single time
26:27 The reason why people don’t tell stories
27:43 Listener call to action
29:11 Say thanks to Patrick and take action by reaching out on his site www.patrickcombs.com or message him on Facebook www.facebook.com/PatrickLive
Resources:
Spencer Shaw interviews business owners about what it takes to run and grow a business. These aren't conversations about raising millions of capital or scaling to become the next billion dollar venture. Our message is for normal, hard working people that want insights to grow their part-time or full time business.