eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Meet shoppers on the channel of their choice, and unify every conversation across your Shopify store, email, Facebook Messenger, Google’s Business Messages, WhatsApp, and more. You can track conversations, resolve issues, and measure customer satisfaction all in one spot.My guest in today’s episode is Etienne Mérineau the Co-Founder and CMO from Heyday.They are an end-to-end conversational commerce solution that helps Shopify merchants scale their sales and support team with AI automation.Also, exciting times for the Heyday team, they partnered with Shopify Ping to roll out some of their enterprise-grade AI chatbot features to Shopify merchants.What You Will Learn TodayWhat is an AI Chatbot and how can it help my Shopify brand.How to boost sales and customer satisfaction through personalized 1:1 conversations.Turn conversations into sales opportunities by capturing unique customer preferences like price, color, size, and material.How to automate answers to repetitive questions to free your time to focus on what matters.Understand your customer's purchase path and get the pulse on your overall performance.How helping is the new selling.Links And Resources MentionedHeyday - 14-day free trial, unlimited seats, and conversations plus 25% off your first year.Heyday Shopify AppHeyday Customer Success StoriesConversational AI Ebooks & GuidesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.

Show Notes

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

Meet shoppers on the channel of their choice, and unify every conversation across your Shopify store, email, Facebook Messenger, Google’s Business Messages, WhatsApp, and more. You can track conversations, resolve issues, and measure customer satisfaction all in one spot.

My guest in today’s episode is Etienne Mérineau the Co-Founder and CMO from Heyday.

They are an end-to-end conversational commerce solution that helps Shopify merchants scale their sales and support team with AI automation.

Also, exciting times for the Heyday team, they partnered with Shopify Ping to roll out some of their enterprise-grade AI chatbot features to Shopify merchants.

What You Will Learn Today

  • What is an AI Chatbot and how can it help my Shopify brand.
  • How to boost sales and customer satisfaction through personalized 1:1 conversations.
  • Turn conversations into sales opportunities by capturing unique customer preferences like price, color, size, and material.
  • How to automate answers to repetitive questions to free your time to focus on what matters.
  • Understand your customer's purchase path and get the pulse on your overall performance.
  • How helping is the new selling.

Links And Resources Mentioned

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

Today's Amazing Episode Sponsor: GRIN

Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.

GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.


Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now.

Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.

Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.

We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.

Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.

Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.

Steve Hutt
x-Shopify - DTC Founder - Podcast Host

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com