The Anti-Architect

In this episode, Christian sits down with Mark Beal, a Gen Z expert and full-time professor of practice in public relations in the Rutgers University School of Communication & Information.

For more than 25 years, Mark Beal served as a public relations practitioner and marketer for one of the nation’s leading consumer PR agencies for leading companies like the Olympic Games, Super Bowl, World Series, US Open Tennis, and The Rolling Stones.

It was Mark’s Rutgers students who inspired him to author his first book in 2017, 101 Lessons They Never Taught You In College. Mark’s ongoing primary research of Gen Z has led to keynote speeches to the American Marketing Association, Association of National Advertisers (ANA), and the Public Relations Society of America (PRSA).

He has written several books about Gen Z which have led to invitations from conferences, corporations, brands, agencies, universities, industry associations, and pro sports leagues and teams for Mark to deliver keynote speeches featuring his Gen Z research and insights.

Mark’s new book, ZEO: Introducing Gen Z, The New Generation Of Leaders, is available on Amazon.

www.markbealspeaks.com
https://theantiarchitect.com/

Show Notes

In this episode, Christian sits down with Mark Beal, a Gen Z expert and full-time professor of practice in public relations in the Rutgers University School of Communication & Information. For more than 25 years, Mark Beal served as a public relations practitioner and marketer for one of the nation’s leading consumer PR agencies for leading companies like the Olympic Games, Super Bowl, World Series, US Open Tennis, and The Rolling Stones. It was Mark’s Rutgers students who inspired him to author his first book in 2017, 101 Lessons They Never Taught You In College. Mark’s ongoing primary research of Gen Z has led to keynote speeches to the American Marketing Association, Association of National Advertisers (ANA), and the Public Relations Society of America (PRSA). He has written several books about Gen Z which have led to invitations from conferences, corporations, brands, agencies, universities, industry associations, and pro sports leagues and teams for Mark to deliver keynote speeches featuring his Gen Z research and insights. Mark’s new book, ZEO: Introducing Gen Z, The New Generation Of Leaders, is available on Amazon. www.markbealspeaks.com https://theantiarchitect.com/

What is The Anti-Architect?

Welcome to The Anti-Architect Podcast. I’m your host Christian Giordano. As the president and owner of design firm Mancini Duffy, I’m driven by a quest for learning and radically changing the industry through tech-first innovation. With this podcast, I’m hoping to improve the industry that I’m so passionate about by taking a critical look at how architects work with their clients and, in turn, how our clients view us.

It’s my goal to showcase all of these experiences - good and bad. Was it the architect or the client - or somewhere in between? I aim to bring my audience new voices from our industry, interesting people with diverse backgrounds. Through shared experiences, stories, and projects my hope is that we can improve our profession.