Chief Evangelist with Ethan Beute

Today’s guest is Joshua Burkhow, Chief Evangelist at Alteryx. Joshua joins Ethan Beute and shares insights into integrating storytelling into his role as an evangelist. Storytelling plays a pivotal role in the art of evangelism, enabling us to comprehend our client's unique perspectives and needs.

Joshua also explains the process of crafting and delivering compelling narratives. Joshua emphasizes the importance of ensuring your message comes across clearly and avoids anything unnecessary. This applies to evangelizing to the market, prospects, and clients, as well as to salespeople, sales engineers, and customer success managers.


Takeaways:
  • One of the key aspects that set the Chief Evangelist role apart is its lack of uniformity. Each evangelist brings their own unique and distinct set of skills and perspectives. Two of Joshua's top responsibilities are to disseminate a message and to showcase and demonstrate product value.
  • Even with a technical evangelist or a product evangelist, the human and emotional side of the role is key. There is an art to it. And, of course, the approach needs to be balanced with a depth of product understanding and technical aptitude.
  • Joshua discovered the art of setting the stage, illuminating the value proposition, and wholeheartedly evangelizing. Joshua dedicated himself to perfecting his communication skills, presentation abilities, and structuring arguments. This enabled him to not only excel in his role but to pursue impactful evangelism.
  • Joshua advises that exploring the levers in your company can assist in the extent of impact and obtaining valuable feedback. Evaluating these, you can gain insights into the effectiveness of your data and analytics practices, specifically to your organization's needs and circumstances.
 

Quote of the Show:
  • “That combination of technical aptitude and communication skills is the ‘demanded foundation’ for a good evangelist.”


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Creators & Guests

Host
Ethan Beute
Ethan Beute is the Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business.

What is Chief Evangelist with Ethan Beute?

Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries.