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Raph: Just thinking about like the
people involved in your business

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you're, what you're creating here.

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I feel like the way you talk
about like what it is and giving

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parents a space to take a break
and kids having a fun experience.

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I, It sounds very community minded.

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and kind of curious if you can
talk a little bit about that, like

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what community means,  for you

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Alex: Community is such a big
importance to what I'm doing at Bubbles.

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As a mom who went through postpartum
depression, not having an outlet

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to just get out of the house,
with my baby at the time and talk

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to other moms was a challenge.

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I managed to get through it and I
did find my community, but I want

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Bubbles to be that space for new
parents who do need an outlet.

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If you need a cup of coffee, come
over, like I'll hold your baby for you

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while you sit and have a little cry.

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Like, no problem.

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It doesn't have to just be about hair.

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It really is about creating that
environment for people to go

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through what they're going through.

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So these things exist, but
they don't really exist in

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the area where I'm living now.

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So just creating a business that
really puts women and families at the

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forefront is really important to me.

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I'm not going to do it if
it doesn't work for women.

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And then the other aspect of the impact
from the kids perspective is again, giving

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them a space where they can be themselves

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and, Letting them use things
that are designed for them.

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Nothing is designed for children.

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There's playgrounds and stuff like that.

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But those are public spaces.

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There's not that many businesses that
are like, Hey, what do you want to do?

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What's going to be fun for you?

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Let's do it.

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Raph: Hey folks and welcome to another
episode of the sustainable tech podcast.

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Today.

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I've got another amazing guest.

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I met her at startup
Fest during the summer.

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And I just was really inspired by the
way, she talked about her business, her

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background, the things she'd been doing
and the intersection of technology,

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community building, and all kinds of
other stuff that just kind of bubbled

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together and bubbled is really the,
the word to use here because she

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is Alex Weaver Crawford founder of
bubbles hair care for kids and she's

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got an extensive background in design
in communications in the tech sector.

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And she's applying that stuff in a
bunch of different ways with this new

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venture bubbles haircare for kids.

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Before the interview, it really
struck me the way she talked about

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community and purpose and these things
in terms of building a business but

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that felt so much more concrete after
I interviewed her for the podcast.

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I think what she's building and this sort
of community centered effort to create a

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space that feels supportive for parents,
for women, for kids is really inspiring.

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So I hope you enjoy
listening to the interview.

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As much as I enjoyed recording it.

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Here's my chat with Alex.

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Hey Alex!

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Alex: Hi, Raph.

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How's

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Raph: How's it going?

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I'm doing alright, how are you?

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Alex: I'm good.

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I spoke over you, didn't I?

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No, I'm great.

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It's so great to see you
again after StartupFest.

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Raph: You too!

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How have things been?

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Alex: Things have been really good.

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Uh, I've been traveling quite a bit
this summer, uh, and, uh, we're just

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about to sign the lease on Bubble's
flagship location here in St.

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John.

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Raph: Amazing!

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Cool!

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So, yeah, with that, how about you
tell us a little bit about Bubbles?

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What is Bubbles?

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Alex: sure.

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Um, Bubbles Haircare for Kids is
a hair salon concept exclusively

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for kids that makes it fun for
them and easy for their parents.

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So really, it's a hair salon.

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Kids can come in.

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We've got decor that's specific for kids,
make them feel comfortable and welcome.

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And the process is easy for parents,
so they can prepay for appointments.

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Moms or parents with long hair
can come in for blowouts while

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their kids play in our play area.

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It's really just something that's
designed for kids because there's

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not a lot of things in this world
that are specifically for kids.

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Kind of giving parents a bit of a break.

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So, you know come have a coffee
get a blowout get your kids

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a haircut and Just have fun.

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That's that's what we're all about

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Raph: That's awesome.

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So I'm kind of curious, how, how did
you, A, decide uh, that you wanted to,

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to build this and sort of what, what
in your uh, led you to to figure out

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that there was, there was this problem?

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Um, yeah, what happened?

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Alex: It's a really good question.

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And what happened to you is sort of like
a good way to frame it to be honest Maybe

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I'll dive into a bit of my background
with the caveat of you don't have to do

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what you studied in school to do what
you want to do with your life, because,

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I mean, I started off with a business
degree, and then I dabbled in fine

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art, so I ended up with an undergrad
in business and fine art, so I knew I

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Raph: Love it.

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Alex: creative, but my, like, Calgary
oil and gas family past forced me into

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business, but I'm so glad I haven't.

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I'll get back to that.

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Um, so with the creativity part,
I decided to go down the path of

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design and specifically architecture.

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So I have an undergrad, another
undergrad in architecture and

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a master's in architecture.

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So that's kind of, I spent my
twenties as a full time student

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and, um, you know, popped out at
30 being like, Oh, what the heck?

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Like, What am I actually going to
do with my life now that I have

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this, like, massive skill set, um,
and, and not really interested in

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pursuing capital A architecture.

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And when I say architecture, I mean
building science and not software

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engineering and architecture.

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I might as well mention
that on this podcast.

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Raph: On the tech podcast, yeah.

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Alex: Yeah.

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Um, so right after graduation,
I went into opening essentially

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my own creative agency.

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So with my husband, he's
a software engineer.

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We did website design, branding.

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I know you and I spoke about this quite
a bit at StartupFest because it's what

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you're doing too, uh, with really the
goal of just making things look good and

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work really well for other businesses.

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So I had this.

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This, I got to work with great companies
and small shops and small businesses and

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artists create how they want to present
themselves  in the real world through

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architecture and branding and online.

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But I always wanted to do something for
me and I never really got to do that.

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And, and I, I was always looking
for something that, that I could

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design and build like how I had been
designing and building for my clients.

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in my creative firm.

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So that was, that was always kind
of low key in the background,

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like, what are you going to do?

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You're going to put, you're
going to want to build something.

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How are you going to make this happen?

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Um, and then I became a
parent seven years ago.

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And my daughter has,
Really thick, long hair.

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Like, well, she was born with quite long
hair for, for a baby, but she has long

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hair now and it was like impossible to
get her hair cut and everything sucked.

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Like she didn't like
going to the hairdresser.

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I love going to hairdresser, so I thought
it would be this neat experience that

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I bring my kids to the hairdresser, my
hairstylist didn't want to cut kids hair.

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Yeah.

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And I was like, Oh crap.

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Like, where do I take her?

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Cause she has, she needs a haircut anyway.

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So, you know, I dabbled with like at home
haircuts and she looked like a bit of like

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an indie rock star for a bit with like
uneven bangs and like mismatched lengths.

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And I mean, she looks great.

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Whatever she does doesn't matter, but
it didn't feel like how I wanted it.

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And growing up in Calgary, we
had this salon called Beaners

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Fun Cuts for Kids, and they did,
and that's what I grew up with.

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So you just, I was kind of like, where's
the kids hair salon in Atlantic Canada?

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Um, so that was kind of,
again, in the back of my mind.

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Um, and about 2018, my husband
and I went to Australia,

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where he's from, in Melbourne.

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And, um, they have kids hair
salons, and we brought our

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daughter into one of these salons.

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And I looked around and I was like,
this is an amazing experience for her.

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There's chairs that are
shaped like airplanes.

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Um, everybody is really nice.

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Things are child sized.

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So, you know, there's
low, low level sinks.

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So when she goes to the washroom,
she can wash her hands and

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it's right sized for her.

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But that never happens.

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Always a really great experience.

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That really set it off for me, Raph.

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And that's when I was like, I can do this.

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I can do this better.

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And

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it's no doubt on where we went, but
using that skillset that I talked

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about, I can design and build and market
and brand and create an experience.

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That's really fun for kids.

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And I don't need to hire
anybody to do it like I have it.

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Oh, caveat.

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I don't cut hair.

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I actually have to

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hire

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Raph: That is, that is one thing.

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Alex: Yeah.

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So besides the actual cutting of
hair, which I'm sure we'll get into,

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Raph: Yeah.

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Alex: that's kind of
how I got to where I am.

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That's what happened to me.

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You want to open a kid's hair salon.

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Raph: Nice.

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I love  I'm kind of okay.

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So you, you decide you want to do
this thing that you've seen in a

00:09:06.654 --> 00:09:10.654
couple other places, and you think
you can bring your skill set to

00:09:10.664 --> 00:09:13.051
improve the experience, the business.

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what, What specifically do you think,
like your, your background, uh,

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like is, what is in your background
that, that's going to make this, uh,

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A special, different, like, what's
the unique thing about bubbles?

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Alex: Well, you, with my skillset, it
really is that kind of merge of design,

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both physical design, so architecture
and spatial building, um, mixed with

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the branding and then mixed kind of with
my husband's skillset of creating, um,

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technological solutions that work better.

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So an example of that is, oh my
God, like, I don't know if you have

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it out in Vancouver, you're in BC.

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Raph: I am in Vancouver.

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Alex: Um, like if you go to
a barbershop, sometimes you

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can't even pay with your card.

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Like it's cash only.

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So like things like, Hey, guess what?

00:10:00.893 --> 00:10:05.313
We're going to be able to offer
you payment with your card.

00:10:05.323 --> 00:10:07.353
You can tap or you can prepay.

00:10:07.353 --> 00:10:07.793
So when you're

00:10:07.844 --> 00:10:08.794
Raph: Online booking?

00:10:08.827 --> 00:10:10.653
Alex: your kid, you can online book.

00:10:10.693 --> 00:10:12.213
So it's just those types of things.

00:10:12.253 --> 00:10:13.133
Yeah, I know.

00:10:13.983 --> 00:10:19.283
How, how is it 2024 and like 90
percent of hair salons aren't using.

00:10:19.953 --> 00:10:23.043
easily accessible technology
to help their processes.

00:10:23.063 --> 00:10:27.573
So mix kind of the design aspect and
the marketing from my past with like

00:10:27.803 --> 00:10:31.033
the ability to apply, um, technology.

00:10:31.363 --> 00:10:34.063
And I think it's really an
easy thing for us to do.

00:10:34.063 --> 00:10:35.803
That's not easy for everybody else.

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Raph: Yeah, that, that
makes a lot of sense.

00:10:38.674 --> 00:10:42.934
And on the flip side, okay, so
that's what you bring to the table

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and, and from your background.

00:10:45.269 --> 00:10:48.059
And then brick and mortar, like,
I feel like that's very different.

00:10:48.069 --> 00:10:53.389
You didn't say anything previously about
ever doing anything brick and mortar.

00:10:53.419 --> 00:10:53.969
So

00:10:54.579 --> 00:10:56.499
what's what's that side of things?

00:10:56.533 --> 00:10:57.913
Alex: It's, it's stressful.

00:10:57.913 --> 00:11:03.383
And I think, um, as we talked about in
Montreal at StartupFest, I've been looking

00:11:03.383 --> 00:11:09.693
at this physical location to open the
shop for like months now and like, Somehow

00:11:09.713 --> 00:11:12.643
the landlord has, like, graciously let me

00:11:13.503 --> 00:11:16.003
delay and delay and
delay signing the lease.

00:11:16.293 --> 00:11:20.313
It is scary, and I don't have a lot
of experience in that, but again,

00:11:20.473 --> 00:11:23.583
I do have experience, um, you
know, we've done a little bit of

00:11:23.583 --> 00:11:25.453
residential development, for example.

00:11:26.423 --> 00:11:30.283
So I have that experience where it's
not, again, it's not brick and mortar

00:11:30.283 --> 00:11:32.263
shop, but it is physically building.

00:11:32.873 --> 00:11:37.643
I know it's still not the same, but,
um, another great thing, and I'll give a

00:11:37.643 --> 00:11:43.123
plug to Propel, which is an accelerator
that I'm currently with, they pair

00:11:43.123 --> 00:11:48.523
you up with a mentor and my mentor,
had exited after building a successful

00:11:48.523 --> 00:11:50.743
chain of restaurants in Atlantic Canada.

00:11:50.743 --> 00:11:56.413
And  his wife is a hairstylist, so having
him as part of my team, although not

00:11:56.413 --> 00:12:00.283
formally, he doesn't have any stake in
the business, but having him to talk to

00:12:00.283 --> 00:12:02.473
every week and talk about things like.

00:12:02.473 --> 00:12:07.793
Is this lease look okay to you or
is it going to like screw me over?

00:12:07.813 --> 00:12:11.523
Those types of questions from somebody
who has gone through the brick and

00:12:11.533 --> 00:12:16.243
mortar experience where he had not
done that in the past has been really

00:12:16.243 --> 00:12:19.403
helpful and has like bolstered my
confidence to be able to do it.

00:12:19.874 --> 00:12:20.294
Raph: nice.

00:12:20.324 --> 00:12:21.024
That's awesome.

00:12:21.534 --> 00:12:25.704
Um, I'm curious, what's been like the
most, uh, I don't know, the most different

00:12:25.714 --> 00:12:28.634
sort of thing, like the thing that
you've learned that you're like, oh, that

00:12:28.634 --> 00:12:31.154
is, that is not what I was expecting.

00:12:31.303 --> 00:12:34.743
Alex: Um, the hair is the
hair industry in general.

00:12:34.753 --> 00:12:37.223
Like, um, let me give you an example.

00:12:37.433 --> 00:12:41.441
And I was looking for employees and I
was like, oh, great, I'll put an ad out.

00:12:41.901 --> 00:12:46.275
You can't advertise for a barber
and a hairdresser at the same time.

00:12:46.295 --> 00:12:48.295
You have to be one or the other.

00:12:48.600 --> 00:12:48.970
These are

00:12:48.970 --> 00:12:54.930
like two boring factions, like, you,
you can't be a salon and a barber shop

00:12:54.960 --> 00:12:59.060
at the same time, so there's no way
I could hide, there's, and this is,

00:12:59.070 --> 00:13:00.890
this is kind of like topical in St.

00:13:00.890 --> 00:13:04.030
John because there's so many
barber  schools here, but there's

00:13:04.140 --> 00:13:06.030
very few hair stylist schools.

00:13:06.440 --> 00:13:09.210
So I was like, great, I'll open this
hair salon and I'll hire barbers.

00:13:09.930 --> 00:13:12.850
No, like you can't get insurance.

00:13:12.880 --> 00:13:17.290
If you do that, you are not going to be
able to like, please either association.

00:13:17.300 --> 00:13:22.730
You will not be able to get a certificate
of business, like from either of

00:13:22.770 --> 00:13:24.270
them, if you try to mix the two.

00:13:24.270 --> 00:13:28.850
So early on, I learned that
they're very different, but.

00:13:29.190 --> 00:13:31.800
They're not different, but they're
different in that you can't, you

00:13:31.800 --> 00:13:33.580
can't have both at the same time.

00:13:33.620 --> 00:13:35.860
So that's been really interesting.

00:13:35.910 --> 00:13:40.220
Um, learning about what motivates
hairstylists as employees has

00:13:40.220 --> 00:13:42.540
really been a big thing for me.

00:13:42.590 --> 00:13:47.490
What I've landed on in terms of the
HR package and compensation is really

00:13:47.490 --> 00:13:51.165
like, hey, I'll pay you more and you
don't have to deal with the day to

00:13:51.195 --> 00:13:54.755
day drama that you might be dealing
with at a high end hair salon where

00:13:54.755 --> 00:13:58.335
there's multiple egos and personalities.

00:13:58.395 --> 00:14:02.995
And no offense to any of them because they
have helped me get to where I've been,

00:14:03.005 --> 00:14:07.255
but it was just something that I wasn't
aware of before I started this journey.

00:14:07.705 --> 00:14:09.015
Raph: Yeah, that makes sense.

00:14:09.465 --> 00:14:12.983
Just thinking about like the
people involved in your business

00:14:12.983 --> 00:14:14.355
you're, what you're creating here.

00:14:14.715 --> 00:14:18.535
I feel like the way you talk
about like what it is and giving

00:14:18.535 --> 00:14:24.135
parents a space to take a break
and kids having a fun experience.

00:14:24.135 --> 00:14:26.915
And I, it sounds very community minded.

00:14:27.530 --> 00:14:31.260
Um, and kind of curious if you can
talk a little bit about that, like what

00:14:31.270 --> 00:14:38.510
community means,  for you and maybe
also dig into like, like, your vision

00:14:38.510 --> 00:14:43.250
and mission and your impact and yeah,
how you frame all of those things.

00:14:43.375 --> 00:14:43.815
Alex: sure.

00:14:43.835 --> 00:14:45.495
I'm glad that you brought that up, Raph.

00:14:45.535 --> 00:14:49.065
Like, community is such a big
importance to what I'm doing at Bubbles.

00:14:49.435 --> 00:14:53.695
As a mom who went through postpartum
depression, not having an outlet

00:14:53.715 --> 00:14:57.360
to just get out of the house,
with my baby at the time and talk

00:14:57.360 --> 00:14:59.350
to other moms was a challenge.

00:14:59.400 --> 00:15:03.160
I managed to get through it and I
did find my community, but I want

00:15:03.160 --> 00:15:06.810
Bubbles to be that space for new
parents who do need an outlet.

00:15:06.940 --> 00:15:10.650
If you need a cup of coffee, come
over, like I'll hold your baby for you

00:15:10.650 --> 00:15:12.680
while you sit and have a little cry.

00:15:12.740 --> 00:15:13.550
Like, no problem.

00:15:13.730 --> 00:15:15.500
It doesn't have to just be about hair.

00:15:15.500 --> 00:15:19.500
It really is about creating that
environment for people to go

00:15:19.500 --> 00:15:22.050
through what they're going through
because they don't really exist.

00:15:22.080 --> 00:15:25.830
Honestly, at least where we
are here in Atlantic, Canada.

00:15:26.260 --> 00:15:31.370
And that kind of runs into
employees as well, as like a female

00:15:31.370 --> 00:15:33.110
entrepreneur and business owner.

00:15:33.530 --> 00:15:36.815
I want to make businesses
that work for women.

00:15:37.185 --> 00:15:41.495
So, um, for example, the first stylist
that I've hired, she's got a couple

00:15:41.495 --> 00:15:47.225
of kids and there's a gap between
three and five where her kids are,

00:15:47.225 --> 00:15:48.685
maybe they're going to go to daycare.

00:15:48.685 --> 00:15:49.505
We're not sure yet.

00:15:49.505 --> 00:15:50.525
We're still working that out.

00:15:50.525 --> 00:15:50.905
But for

00:15:51.035 --> 00:15:51.655
Raph: yeah.

00:15:51.912 --> 00:15:54.122
Alex: it's important for
that, that works for us.

00:15:54.122 --> 00:15:57.062
So we're going to, there's a space
in the salon where we're going

00:15:57.062 --> 00:15:58.762
to be able to bring our children.

00:15:59.462 --> 00:16:00.012
Raph: I love it.

00:16:00.027 --> 00:16:03.017
Alex: Yeah, so it's like, I want
this to be able to work for us.

00:16:03.017 --> 00:16:06.737
I don't want her to feel that,
okay, it's either my career

00:16:06.777 --> 00:16:09.417
or being a stay at home mom.

00:16:09.817 --> 00:16:12.117
I'm really trying to bridge
the gap and bring it together.

00:16:12.187 --> 00:16:16.027
This is not popular, but I did
have, I've heard of this before.

00:16:16.027 --> 00:16:20.556
I mean, I've worked at architecture firms
that have had childcare in the building.

00:16:20.557 --> 00:16:24.167
So these things exist, but
they don't really exist.

00:16:25.137 --> 00:16:27.557
In this, in the area where I'm living now.

00:16:27.567 --> 00:16:33.637
So, um, again, just creating a business
that really puts women and families at

00:16:33.637 --> 00:16:36.067
the forefront is really important to me.

00:16:36.107 --> 00:16:39.397
And I was talking to someone the
other day, I'm not going to do

00:16:39.437 --> 00:16:41.207
it if it doesn't work for women.

00:16:42.187 --> 00:16:43.397
Like, I'm just not going to.

00:16:43.437 --> 00:16:46.120
So those things are
really important  to me.

00:16:46.130 --> 00:16:51.100
And then the other aspect of the impact
from the kids perspective is again, giving

00:16:51.100 --> 00:16:52.750
them a space where they can be themselves

00:16:53.830 --> 00:16:58.230
and, you know, letting them use
things that are designed for them.

00:16:58.240 --> 00:17:00.310
Nothing is designed for children.

00:17:00.320 --> 00:17:02.170
There's playgrounds and stuff like that.

00:17:02.170 --> 00:17:04.960
But, um, but those are public spaces.

00:17:04.970 --> 00:17:09.630
There's not that many businesses that are
like, Hey, What do What do you want to do?

00:17:09.650 --> 00:17:11.010
What's going to be fun for you?

00:17:11.020 --> 00:17:11.980
Let's do it.

00:17:12.010 --> 00:17:17.160
So, um, and then because they have a
space for themselves and, uh, stylists

00:17:17.160 --> 00:17:20.880
who are listening to what they want to
do and how they want to project who they

00:17:20.880 --> 00:17:23.310
are through what their hair looks like.

00:17:23.680 --> 00:17:28.000
Uh, is really important and it builds
confidence and, and self esteem.

00:17:28.000 --> 00:17:31.890
And that's the other half of it that's
super important to me is I don't

00:17:31.890 --> 00:17:35.830
care what, what it looks like, but
as long as those kids leave, leave

00:17:35.880 --> 00:17:41.080
the door feeling like they look a
hundred percent to them, awesome.

00:17:41.645 --> 00:17:41.975
Raph: Nice.

00:17:42.295 --> 00:17:42.415
I

00:17:42.415 --> 00:17:42.865
love it.

00:17:43.060 --> 00:17:44.700
Alex: So that's really
important to me too.

00:17:45.215 --> 00:17:45.665
Raph: Cool.

00:17:45.945 --> 00:17:51.185
Um, I'm, I want to go down a
little path here that I don't know

00:17:51.205 --> 00:17:53.175
how, how we'll make, how we'll

00:17:53.370 --> 00:17:54.980
Alex: Go down the

00:17:55.475 --> 00:17:58.635
Raph: I'm kind of curious because
this is a tech podcast after all.

00:17:58.880 --> 00:18:04.080
Like if you can talk a little bit more
about like how tech fits into your

00:18:04.080 --> 00:18:08.920
business, whether it's operationally,
whether it's on like the customer side,

00:18:08.950 --> 00:18:11.740
whether it's, um, any of those things.

00:18:11.800 --> 00:18:17.010
And I guess also more how like
your background, uh, like helps

00:18:17.010 --> 00:18:20.730
you integrate those things and how
you think about tech in the context

00:18:20.730 --> 00:18:22.950
of building a business like this.

00:18:23.010 --> 00:18:23.195
Mm

00:18:23.285 --> 00:18:27.532
Alex: Yeah, I, it's obviously a good thing
to talk about for your podcast and for me.

00:18:27.532 --> 00:18:31.322
And I had a bit of time to think about
this and like, what's my tech stack?

00:18:31.322 --> 00:18:35.612
Like I use it, I use so many different
pieces of technology every day and

00:18:35.612 --> 00:18:37.392
I haven't even opened the doors yet.

00:18:37.442 --> 00:18:42.752
So like I mentioned, we use Square for
POS, um, scheduling our appointments

00:18:42.752 --> 00:18:44.192
and scheduling our employees.

00:18:44.612 --> 00:18:45.952
Um, That's amazing.

00:18:45.982 --> 00:18:48.602
I've been really impressed with
them actually, because I thought

00:18:48.682 --> 00:18:52.012
with my marketing experience,
I would need to use HubSpot.

00:18:52.012 --> 00:18:56.208
And we do use that, but, but
Square really has most of the CRM

00:18:56.228 --> 00:19:00.088
capabilities that I need, which is
again, awesome, because it's a lower

00:19:00.088 --> 00:19:01.928
cost to just use one rather than two

00:19:02.188 --> 00:19:06.108
.
Other things like for design wise, I
use the Adobe Creative Suite to create

00:19:06.108 --> 00:19:10.453
a lot of my, um, Designs, and then bring
them into Canva to create the assets

00:19:10.473 --> 00:19:12.293
with them so I can share with people.

00:19:12.293 --> 00:19:14.613
So, the ability to share
things on Canva is great.

00:19:14.633 --> 00:19:16.413
And I used to be a Canva hater, but now

00:19:16.413 --> 00:19:16.533
I

00:19:16.674 --> 00:19:16.964
Raph: yeah,

00:19:17.243 --> 00:19:17.443
Alex: forget.

00:19:17.443 --> 00:19:18.823
Like, don't tell anybody.

00:19:19.354 --> 00:19:21.464
Raph: I have the same transition,

00:19:22.423 --> 00:19:24.103
Alex: It's like
embarrassing to say almost.

00:19:24.163 --> 00:19:28.463
And the other thing that I use
all the time is Chat GPT and like

00:19:28.543 --> 00:19:33.333
Canva's like native AI piece as
well to help me write my content.

00:19:33.483 --> 00:19:35.593
Like, it's, it's good.

00:19:35.593 --> 00:19:39.913
And like, I know people were talking about
it, but I was always kind of like, okay,

00:19:39.963 --> 00:19:41.313
I use it, but I don't talk about it.

00:19:41.323 --> 00:19:43.083
But I thought it'd be good
to mention it on a podcast.

00:19:43.113 --> 00:19:44.283
Like, Like,

00:19:44.283 --> 00:19:45.323
I use Chat GPT.

00:19:45.663 --> 00:19:47.343
Yeah, I read it and have to edit it.

00:19:47.343 --> 00:19:47.593
But.

00:19:48.568 --> 00:19:52.648
Especially the Canva's AI, like, I
feel like it's got my brand voice now.

00:19:52.648 --> 00:19:57.458
Like, we've really trained it to be able
to use the type of tone that we want.

00:19:57.488 --> 00:19:59.078
So that's been really amazing.

00:19:59.448 --> 00:20:01.208
And it saves so much time.

00:20:01.238 --> 00:20:04.568
So,  yes, definitely an
AI adopter over here.

00:20:04.578 --> 00:20:06.388
And, You'd never think this.

00:20:06.518 --> 00:20:11.668
I remember at Startup Fest, somebody,
we're in a loud networking setting.

00:20:11.698 --> 00:20:13.968
I think you were nearby
because I told you about this.

00:20:14.508 --> 00:20:17.298
Um, and this lady couldn't
quite hear what I said.

00:20:17.358 --> 00:20:21.268
And she goes, are you
using AI to cut kids hair?

00:20:21.268 --> 00:20:26.378
No, but yeah, like, no, um, there's
not like a Edward Scissorshand robot

00:20:27.358 --> 00:20:32.438
by like an LLM or whatever, but
I use it in my marketing strategy

00:20:32.438 --> 00:20:33.518
and it's a huge tool for me.

00:20:33.578 --> 00:20:34.638
So, that's how I use it.

00:20:34.638 --> 00:20:38.828
And then on top of that, like I mentioned,
we're building, um, our physical space.

00:20:38.838 --> 00:20:41.918
So I use AutoCAD and for 3D
modeling, I use SketchUp.

00:20:41.948 --> 00:20:46.228
There's so much tech in my every day and
it helps me be able to communicate with

00:20:46.228 --> 00:20:50.728
my customers and helps them be able to
book and pay for their appointments and

00:20:50.728 --> 00:20:52.958
for me to help schedule my employees.

00:20:52.988 --> 00:20:58.263
So it really is a tech enabled
startup and People would never know

00:20:58.263 --> 00:20:59.683
that if you don't talk about it.

00:21:00.164 --> 00:21:01.814
Raph: yeah, that's awesome, I love it.

00:21:02.174 --> 00:21:05.704
I'm curious, how do you, like,
what's your process when you, like,

00:21:05.914 --> 00:21:08.484
how do you evaluate a technology?

00:21:08.484 --> 00:21:10.794
How do you decide, like, okay,
this is going to be the thing

00:21:10.794 --> 00:21:12.594
I'm going to use, and why is it?

00:21:12.834 --> 00:21:13.204
I don't know.

00:21:13.224 --> 00:21:15.624
I have a tendency to just try
everything and just be like,

00:21:15.624 --> 00:21:17.424
oh, cool, let's just, yeah.

00:21:17.523 --> 00:21:17.803
Alex: Yeah.

00:21:17.833 --> 00:21:19.233
I try, I've tried everything.

00:21:19.233 --> 00:21:23.443
Like I've, I've used a few different
design softwares to kind of get

00:21:23.443 --> 00:21:27.003
where, to where I want, or like
websites, another one, like, do I

00:21:27.003 --> 00:21:31.073
want to use a Squarespace site and
pay for it for the rest of my life?

00:21:31.113 --> 00:21:34.523
Or can I actually make WordPress
work for me without putting too

00:21:34.523 --> 00:21:39.093
much, you know, time and energy into
making something that will inevitably

00:21:39.113 --> 00:21:40.613
break because a plugin won't work.

00:21:40.773 --> 00:21:42.223
And then it's so like

00:21:42.633 --> 00:21:43.943
I try everything too.

00:21:43.943 --> 00:21:48.783
And, and again, as, as a creative
agency, like you guys, like you, it

00:21:48.783 --> 00:21:53.213
really depends on the application, but
I've tried a lot of different things.

00:21:53.263 --> 00:21:55.233
And I, and I've really
settled on what works.

00:21:55.253 --> 00:21:57.793
Again, the good example
is like the HubSpot.

00:21:57.793 --> 00:22:02.753
I thought I would just give all my money
to HubSpot and, and that would be great.

00:22:02.763 --> 00:22:06.043
And I could do all my, my intake
forms and everything right there.

00:22:06.883 --> 00:22:09.683
But then when I found out that
Square does it too at a much,

00:22:16.104 --> 00:22:16.464
Raph: Yeah.

00:22:16.724 --> 00:22:17.064
Yeah.

00:22:17.843 --> 00:22:20.163
Alex: And remember to cancel
the subscriptions when you

00:22:20.163 --> 00:22:22.113
decide to not use it anymore.

00:22:22.113 --> 00:22:24.673
Because the amount of things
that I'm just paying for in the

00:22:24.974 --> 00:22:26.334
Raph: So many subscriptions.

00:22:27.009 --> 00:22:27.429
Yep.

00:22:27.999 --> 00:22:32.059
I heard recently about like these,
I mean, they're more enterprisy,

00:22:32.079 --> 00:22:36.349
but like the subscriptions to manage
subscriptions, like tools to help

00:22:36.349 --> 00:22:38.339
you manage your SaaS products.

00:22:38.469 --> 00:22:42.859
I'm just like, I feel like soon
we'll just have SaaS products to

00:22:42.859 --> 00:22:46.609
help manage the SaaS products that
help manage the SaaS products.

00:22:46.609 --> 00:22:46.889
Like

00:22:47.003 --> 00:22:47.723
Alex: Oh my God.

00:22:48.143 --> 00:22:49.463
It's so, it's so crazy.

00:22:49.473 --> 00:22:51.183
It's a, it's a little
meta thinking about that.

00:22:51.193 --> 00:22:51.793
It's a bit too much.

00:22:51.793 --> 00:22:54.763
To be honest.

00:22:54.779 --> 00:22:55.239
Raph: Yeah.

00:22:55.449 --> 00:22:55.819
Yeah.

00:22:56.419 --> 00:23:00.303
Um, I'm curious if you
can like, tell me, so.

00:23:00.524 --> 00:23:02.434
I feel like you've just
been an entrepreneur for

00:23:02.434 --> 00:23:03.924
for forever, it seems like.

00:23:04.271 --> 00:23:07.654
like, How did you, did you decide
to step into entrepreneurship?

00:23:07.654 --> 00:23:09.624
Did you just kind of
trip and fall into it?

00:23:09.664 --> 00:23:15.069
And like, maybe you can talk about
Entrepreneurship specifically in,

00:23:15.199 --> 00:23:20.349
uh, in New Brunswick, like, uh,
I've talked to, uh, Fred Lafarge

00:23:20.399 --> 00:23:24.529
a couple episodes ago, who spoke a
little bit to that, but yeah, like,

00:23:24.529 --> 00:23:27.389
what's, what's your story like in that

00:23:27.389 --> 00:23:27.613
context?

00:23:27.613 --> 00:23:29.628
Yeah.

00:23:29.713 --> 00:23:32.933
Alex: one because I think the
trip and fall analogy that

00:23:32.933 --> 00:23:34.793
you mentioned is very true.

00:23:34.843 --> 00:23:36.243
I didn't mean to do this.

00:23:36.393 --> 00:23:41.203
Like as someone who's studied so many
different things and didn't feel like

00:23:41.203 --> 00:23:46.953
I fit into any of those traditional
career paths, I felt lonely and

00:23:47.103 --> 00:23:49.303
like I didn't fit in to anything.

00:23:49.363 --> 00:23:52.793
It sounds so stupid saying it out
loud, but like, I knew I didn't want

00:23:52.793 --> 00:23:56.843
to be an architect, but I wanted to
learn design at the highest level.

00:23:57.093 --> 00:24:01.173
So when all my friends are going to get
jobs at these amazing, world renowned

00:24:01.303 --> 00:24:03.943
firms, um, I didn't want to do that.

00:24:03.953 --> 00:24:04.843
I, I thought I could.

00:24:05.373 --> 00:24:09.453
Have more fun, make more money,
design better and design more

00:24:09.493 --> 00:24:11.713
autonomously by doing it on my own.

00:24:11.733 --> 00:24:16.523
So I kind of lost that community
of being an architect and you do

00:24:16.523 --> 00:24:20.323
the things that architects do, you
know, or the same for business.

00:24:20.353 --> 00:24:23.513
Like I didn't, everybody from my
graduating class at business school

00:24:23.513 --> 00:24:27.553
went and got a job at like Pepsi or
L'Oreal in the marketing department.

00:24:27.593 --> 00:24:30.493
But  I thought that was kind of like
selling your soul to the devil, like

00:24:30.513 --> 00:24:35.603
no offense to all those friends, but I
felt like I didn't have a place to fit.

00:24:35.623 --> 00:24:41.598
And through creating my own agency and
now with Bubbles, I feel like you can

00:24:41.598 --> 00:24:46.448
control the narrative and it wasn't an
intentional decision to say, yeah, I'm

00:24:46.448 --> 00:24:51.758
going to be an capital E entrepreneur,
but it's, it's just something that

00:24:51.758 --> 00:24:53.488
you've tripped and fell and fell into.

00:24:53.488 --> 00:24:56.268
And then New Brunswick is
an interesting one too.

00:24:56.268 --> 00:24:57.748
I'm glad that you mentioned Fred.

00:24:57.768 --> 00:25:01.448
I met him and I listened to
his podcast that you guys did.

00:25:01.448 --> 00:25:06.378
And, and I have to echo, like there's,
There's New Brunswick is a fun place

00:25:06.418 --> 00:25:10.078
because if you want to do something,
I firmly believe you can do it.

00:25:10.078 --> 00:25:14.668
This is a bit random, but I
moved from Guatemala to St.

00:25:14.668 --> 00:25:15.148
John,

00:25:15.198 --> 00:25:19.808
like, and, and we used to say todo
es posible in San Juan del Norte.

00:25:19.818 --> 00:25:21.738
Like anything is possible in St.

00:25:21.748 --> 00:25:25.498
John of the North, because I
felt like when I moved here, my

00:25:25.518 --> 00:25:27.498
community immediately opened.

00:25:27.598 --> 00:25:29.178
Everybody wanted to know.

00:25:29.603 --> 00:25:34.853
What I was doing, who I was how
they could support me as I started

00:25:34.863 --> 00:25:36.663
my entrepreneurship journey.

00:25:36.673 --> 00:25:38.193
Like it was really supportive.

00:25:38.583 --> 00:25:41.593
So there, I found there was
like an immediate community.

00:25:41.633 --> 00:25:44.213
They might have not been like a
business community per se, but it

00:25:44.213 --> 00:25:48.043
was a creative community, a community
of people who wanted to support

00:25:48.043 --> 00:25:49.863
somebody who was new to their city.

00:25:50.263 --> 00:25:51.233
So St.

00:25:51.233 --> 00:25:54.303
John, like there's, You know, I'm not
from here originally, but there's always

00:25:54.343 --> 00:25:55.663
going to be a big place in my heart.

00:25:56.103 --> 00:26:00.693
I was able to connect with an
accelerator run at ConnectionWorks here.

00:26:00.693 --> 00:26:05.083
And again, they were pretty good at
connecting me with the different supports

00:26:05.083 --> 00:26:06.523
that are available for entrepreneurs.

00:26:06.583 --> 00:26:07.603
There's not tons.

00:26:07.903 --> 00:26:11.353
And again, if there's any grants out
there for female entrepreneurs, and if

00:26:11.433 --> 00:26:15.213
anyone wants to give me money to start
my business, I will happily take it.

00:26:15.563 --> 00:26:20.338
But, um, at least I know now the
avenues to go to to get, you know,

00:26:20.348 --> 00:26:23.648
loans and lines of credits to be
able to get to where you want.

00:26:23.678 --> 00:26:27.418
So it's supportive and I feel like
I can pick up the phone, call anyone

00:26:27.418 --> 00:26:30.028
I need to, to get what I need done.

00:26:30.508 --> 00:26:33.588
But I just wish there was a little
bit more support for the innovation

00:26:34.068 --> 00:26:35.418
sector here in New Brunswick.

00:26:35.728 --> 00:26:36.228
honestly.

00:26:36.794 --> 00:26:37.144
Raph: Cool.

00:26:37.164 --> 00:26:42.524
Well um, we are coming up to uh,
the end here and uh, we a, on a tech

00:26:42.544 --> 00:26:46.534
podcast and we like to shout  products
that might need a little shout out,

00:26:46.924 --> 00:26:50.354
things that you find helpful, things
that you find, you know, products that

00:26:50.354 --> 00:26:51.724
are cool and helpful in your life.

00:26:51.931 --> 00:26:55.094
Uh, So do you have a
product to shout out, Alex?

00:26:55.098 --> 00:26:59.178
Alex: Yes, um, I was toying up
which one to pitch on your show.

00:26:59.538 --> 00:27:02.258
One is interesting, it didn't work
as well for me, and the other I

00:27:02.258 --> 00:27:05.008
use every day, so I'm gonna go
with the one that I use every day.

00:27:05.338 --> 00:27:09.708
Uh, it's a hardware piece, following
in Fred LaForge's footsteps here,

00:27:09.748 --> 00:27:14.218
but I got, when I was an early
parent early young parent this light.

00:27:14.218 --> 00:27:15.778
Called the Casper Glow Light.

00:27:15.778 --> 00:27:18.228
Casper is a mattress company in Canada.

00:27:18.578 --> 00:27:21.958
I think it's, maybe it's not Canadian,
but the mattress company, but they have

00:27:21.958 --> 00:27:27.468
this little light and it integrates with
your phone and you can, it gets lighter.

00:27:27.478 --> 00:27:31.848
It kind of is like a rise to wake light in
the morning as opposed to an alarm clock

00:27:31.848 --> 00:27:36.138
and you can turn it on just slightly if
you have to get up in the middle of night

00:27:36.138 --> 00:27:41.973
with your child as opposed to turning on
a light and the design is so comforting

00:27:41.973 --> 00:27:46.643
and warm and it, it looks really nice,
but just the way that you can, you can

00:27:46.643 --> 00:27:49.493
program it through your iPhone is awesome.

00:27:49.493 --> 00:27:52.933
And there's tons of stuff out there,
but, but this one, like I legitimately

00:27:52.943 --> 00:27:57.813
touched several times a day and I buy
it for my friends who are new parents.

00:27:57.843 --> 00:28:01.328
I think I bought them 4 this summer,
so I don't know if Casper needs a

00:28:01.328 --> 00:28:04.768
plug, but if you are a new parent
and you need something to help you

00:28:04.778 --> 00:28:08.198
with your parenting journey, this
could be a good piece of technology.

00:28:08.619 --> 00:28:09.109
Raph: Sweet.

00:28:09.399 --> 00:28:09.959
Awesome.

00:28:10.239 --> 00:28:10.709
Cool.

00:28:10.759 --> 00:28:12.349
Well, thank you so much, Alex.

00:28:12.349 --> 00:28:15.699
It was really fun chatting with you
and learning about bubbles and how you

00:28:15.699 --> 00:28:18.029
got there and how you're building it.

00:28:18.039 --> 00:28:20.139
And yeah, I really appreciate your time.

00:28:20.328 --> 00:28:20.678
Alex: Yeah.

00:28:20.718 --> 00:28:21.308
Thanks, Raph.

00:28:21.308 --> 00:28:22.818
It's been so exciting
being on your podcast.

00:28:23.749 --> 00:28:24.069
Raph: Cool.

00:28:24.129 --> 00:28:25.029
Well, see ya.

00:28:25.288 --> 00:28:25.888
Alex: Bye.

00:28:25.888 --> 00:28:30.036
Raph: Folks that was my chat
with Alex Weaver, Crawford.

00:28:30.298 --> 00:28:31.476
learned so much from her.

00:28:31.476 --> 00:28:35.886
It's really inspiring to see these
kinds of community driven projects.

00:28:36.216 --> 00:28:42.416
Um, love the way she, fits in her
sort story, her Uh, motivations and

00:28:42.596 --> 00:28:47.096
her purpose building this business
as well as you talk sometimes about

00:28:47.096 --> 00:28:53.776
how, fits into different kinds of
businesses fits into sustainability

00:28:53.806 --> 00:28:57.216
into kinds of things in our lives.

00:28:57.504 --> 00:29:01.254
just find it really cool to see people
who have that sort of tech background.

00:29:01.794 --> 00:29:05.374
Um, bring it into other aspects
of their lives and their

00:29:05.374 --> 00:29:06.964
businesses and their purpose.

00:29:07.514 --> 00:29:08.924
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00:29:45.586 --> 00:29:49.726
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00:29:50.026 --> 00:29:53.536
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00:30:04.376 --> 00:30:05.486
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00:30:09.888 --> 00:30:12.960
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00:30:12.960 --> 00:30:14.850
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00:30:15.112 --> 00:30:19.086
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00:30:19.086 --> 00:30:20.916
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00:30:21.178 --> 00:30:23.496
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00:30:23.496 --> 00:30:25.926
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00:30:25.956 --> 00:30:26.676
Good folks.

00:30:26.676 --> 00:30:28.326
I will see you in the next one.

00:30:28.776 --> 00:30:29.248
See ya.