Generative AI has garnered a lot of buzz (and debate) in the retail industry. Although the technology is still relatively new to many brands, some have tested the tech and realized clear benefits, especially within marketing and ecommerce.
In this episode of Retail Remix, host Alicia Esposito chats with Sarah Coles, who drives go-to-market strategy for Persado. During their conversation, Alicia and Sarah explore this exciting new world of ecommerce and how generative AI can help improve marketing efficiencies, reduce cart abandonment and drive ROI. Listen to learn:
- Why brands need to ensure the generative AI output reflects their brand voice and goals to be most effective;
- How marketers still need to analyze the output and use it as a starting point, not a replacement for human creativity; and
- The opportunities for brands to experiment with different generative AI use cases and applications to find what works best for driving business impact.
RELATED LINKS
- Connect with Sarah here!
- Learn more about Persado.
- Dig into Dynamic Motivation for Real-Time Personalization.
- Download the ultimate CMO guide to generative AI.
- Read the generative AI series on Retail TouchPoints.
- Get more expert perspectives from the Persado team.
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.