This is another in our Unique to Austin series where we look at what gives Austin its special sauce. There is nothing more unique about Austin than SXSW. Over the past 30 years, Austin has grown, matured, and adapted to everything new, and SXSW has as well. Today, after two years of dealing with the pandemic, SXSW is back and it’s live. From March 11 through the 20th, there will be hundreds of presentations across dozens of topics, as well as workshops, seminars, screenings, and of course music. Today we are joined by Hugh Forrest, SXSW's Chief Programming Officer to talk about the event's history, this year's event, how it integrates/mirrors/supports the Austin ecosystem, and what the future holds. SXSW helps define...What's next Austin?
What is Austin Next?
Austin's evolution into a global innovation superstar is at the heart of Austin Next. We uncover insights into the region's transformation and what it means for ecosystem building.
Our exploration extends to emerging trends, technologies, and their convergence. Using Austin as our real-world case study and experts from around the world, we aim to understand the true nature and mechanics of innovation.