Austin Next

This is another in our Unique to Austin series where we look at what gives Austin its special sauce. There is nothing more unique about Austin than SXSW. Over the past 30 years, Austin has grown, matured, and adapted to everything new, and SXSW has as well. Today, after two years of dealing with the pandemic, SXSW is back and it’s live. From March 11 through the 20th, there will be hundreds of presentations across dozens of topics, as well as workshops, seminars, screenings, and of course music. Today we are joined by Hugh Forrest, SXSW's Chief Programming Officer to talk about the event's history, this year's event, how it integrates/mirrors/supports the Austin ecosystem, and what the future holds.

SXSW helps define...What's next Austin?

Podcast Production Services by NCC Audio
Our music is “Tech Talk” by Kevin MacLeod. Licensed under Creative Commons 4.0 License 

Show Notes

This is another in our Unique to Austin series where we look at what gives Austin its special sauce. There is nothing more unique about Austin than SXSW. Over the past 30 years, Austin has grown, matured, and adapted to everything new, and SXSW has as well. Today, after two years of dealing with the pandemic, SXSW is back and it’s live. From March 11 through the 20th, there will be hundreds of presentations across dozens of topics, as well as workshops, seminars, screenings, and of course music. Today we are joined by Hugh Forrest, SXSW's Chief Programming Officer to talk about the event's history, this year's event, how it integrates/mirrors/supports the Austin ecosystem, and what the future holds. SXSW helps define...What's next Austin?


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Our music is “Tech Talk” by Kevin MacLeod. Licensed under Creative Commons 4.0 License 

What is Austin Next?

Austin, Texas is adapting to and building the future in real time. The Austin Next Podcast is an exploration of our region's transformation into the next innovation powerhouse. We want to answer one basic question...What's next Austin?