Designing Your Voice: From Corporate Guardrails to Entrepreneurial Freedom

🎙️ Writing & Influence

Episode Title: Designing Your Voice: From Corporate Guardrails to Entrepreneurial Freedom

Guest: Kristiana Corona – Design Leader, Coach, and Entrepreneur

Host: Elaine Acker

✨ Episode Highlights

In this episode, Kristiana Corona shares her journey from corporate leadership to building a purpose-driven brand and coaching business. With experience at Amazon and a background in UX design, Kristiana dives into how writing, design thinking, and even AI can help you lead with clarity and communicate with intention.

Whether you're navigating a big career pivot or finally ready to hit “post” on LinkedIn, Kristiana’s insights will give you the courage—and tools—to show up with confidence.

What You’ll Learn:

• The shift from corporate to entrepreneurship: Why stepping away from structure can be liberating—and terrifying—and how to build your voice on the other side.
• How to start posting online without fear: Real talk about internal barriers, perfectionism, and what it takes to share your message with the world.
• Bridging writing and design: How Kristiana’s UX background influences her content creation and why every word and visual should serve the user.
• Using AI as a thought partner: Kristiana’s honest take on using AI for structure and brainstorming without losing your voice.
• Multiplying your message: How one piece of content can become 12 powerful touchpoints with your audience—and why repetition is not a bad thing.

🔧 Tools & Strategies Mentioned:

• Dan Sullivan & Dr. Benjamin Hardy's books: “10X Is Easier Than 2X,” “Who Not How,” “The Gap and the Gain”
• Design thinking in writing: Use goal-driven structure to improve clarity and user experience
• AI tools: Use as a co-creator for structure, not a substitute for your message
• Content repurposing: Start with a theme or long-form piece, then create blogs, posts, carousels, and reels from that single source

💬 Notable Quotes:

“The only way to learn is to start.”
 “Don't compare your step one to someone else's step twenty.”
 “Every design element—and every word—should serve a purpose.”
 “AI is a powerful partner, but your words are what matter most.”

👥 Connect with Kristiana:

• LinkedIn: Kristiana Corona
  
  
• Website: https://www.worthytolead.co/

Explore her 1:1 coaching, membership opportunities, leadership workshops, and community for human-centered leaders.

What is Writing & Influence?

Tired of your expertise staying hidden? "Writing & Influence," hosted by Elaine Acker, features interviews with accomplished writers and empowers business executives to confidently unleash their thought leadership through compelling content. Discover how to trust your instincts, silence your inner critic, and publish content that truly showcases your unique value. Each episode is packed with actionable insights to help you build your influence and grow your business using the power of words. Ready to turn your expertise into impact? Learn how to transform your knowledge into a powerful content strategy that leads to real results—all with the help from Elaine and her guests!