Summary
In this conversation, Mike Kaeding interviews JCron, the former partner and president of Kajabi, a knowledge commerce platform. JCron shares his journey from bankruptcy to building a $2 billion enterprise. He emphasizes the importance of authenticity and human connection in the digital age. He also discusses the power of being broke and the freedom it brings. JCron highlights the significance of conversations at inflection points and the need to redefine success. He shares his experiences in the world of online marketing and software development. In this conversation, JCron shares his journey in the world of marketing and entrepreneurship, particularly his experience with Kajabi. He emphasizes the importance of relationships and the power of copywriting in marketing. JCron also discusses the challenges and successes of scaling Kajabi, and the impact the platform has had on its users' lives. He offers advice for aspiring entrepreneurs and highlights the need for creativity and grit in pursuing opportunities.
Takeaways
Authenticity is a currency in the digital age, and people want to learn from real people with real stories.
Experiencing failure and hitting rock bottom can be freeing and provide an opportunity for reinvention.
Being broke can lead to creativity, innovation, and taking risks.
The fear of failure is often worse than the failure itself.
Success should be defined multidimensionally, not just by financial wealth.
The quality of conversations at inflection points can have a significant impact on one's life.
Caring too much about what others think can hold you back from taking risks and making tough decisions.
Failure is not a label, but a choice to not try again.
The journey from bankruptcy to success often involves learning from mentors and immersing oneself in new industries.
Starting from zero can provide a clean slate and the opportunity to build something new and meaningful. The power of relationships in entrepreneurship and the role they play in success
The importance of mastering copywriting as a foundational skill in marketing
The challenges and successes of scaling a company like Kajabi
The impact of Kajabi on its users' lives and the stories of transformation
The need for creativity and grit in pursuing entrepreneurial opportunities
Links
www.norhart.com
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What is Zero to Unicorn?
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.
On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.
But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.
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