Learn how your publication can convert free and casual readers into paying subscribers.
Show Notes
Today we discuss three main topics for converting free users into paid subscribers.
1. Your messaging and benefits
2. Touchpoints and Targeting
3. Easy opportunities for adding benefits to your publication
User Onboarding
https://www.useronboard.com/
Features Vs. Benefits
https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht
The Good-Better-Best Approach to Pricing
https://hbr.org/2018/09/the-good-better-best-approach-to-pricing
Leaky Paywall - Conditional Display Notices
https://leakypaywall.com/downloads/leaky-paywall-conditional-display-notice/
Ad Dropper
https://leakypaywall.com/downloads/ad-dropper/
What is Paywall Podcast - Subscription strategies for news and magazine publishers?
We discuss paywall strategies and tactics for publishers. With over 1000 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about the amazing things that work in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.