Now we all know what a pandemic is. Jerry explains how in 1918, the Babe beat the Spanish flu, also known as influenza, twice even though it took the lives of more Americans than the Civil War. Ruth, then with the Boston Red Sox, was hospitalized in the spring but recovered and went on to star as a pitcher and hitter. He caught it again in the fall during the World Series, but in an inspirational performance won two games and led his Red Sox to the championship.
The podcast series featuring members of the Ruth family like Babe’s grandson Tom Stevens and Babe’s daughter Julia who passed away last year at age 102. Also included are executives from the sports memorabilia industry, the licensing firm that handles the Babe Ruth name and estate for sponsorship and promotions, the man who ran the Babe Ruth Museum for 37 years, and others. BABE RUTH MASTER MARKETER is about BUSINESS, BRANDING AND MARKETING – and what business people and marketers today can LEARN from Babe Ruth.