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build a booth, showcase a product and try to convince security leaders to make time for a conversation.
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Rather than establish a traditional booth, the company introduced the "CISO Genie," a private concierge designed to help security leaders attending the conference. The initiative has since become the focus of two videos shared on LinkedIn by Hagai Shapira, Co-Founder and CEO of Daylight, generating significant engagement while bringing a distinctly lighter tone to the company's Black Hat presence.