Course Lab: Lessons from Successful Online Course Creators

Course Creator Patty Block creates hybrid courses that help female business owners get out of their own way and get results - fast! Listen in to find out how she is creating powerful and profitable momentum by trusting the process.

Show Notes

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    Patty Block is the founder of The Block Group, a company that provides consulting for women-owned businesses. She has created a system of online courses and group memberships that build on each other, creating momentum for her own business and spilling over into her client’s success.

     In this episode, Danny, Abe and Patty discuss how, after a number of failed courses, Patty found relatively quick success with her new course-creation model. She combines a tight niche with a strong client connection and quick results. It’s all in the flywheel. 

In this episode we discuss:
  • The important difference between creating course content and having a good client connection.
  • Shifting mindset to take different action for both course creators and their clients.  
  • Using feedback from clients or potential clients to guide course-building. 
  • Having a tight filter for prospective clients to better tailor your program.
  • Why hybrid courses result in higher engagement rates.
  • The importance of market research and trusting the process.
  • Danny and Abe’s debrief.

“They don’t want the content; they want results, so the focus I bring is on helping them get results.”
– Patty Block


     In 2006, Patty Block created The Block Group to empower women business owners who are experts in their fields. As their trusted advisor, Patty brings a unique perspective, having experienced and solved many of the same complex issues women face in their professional and personal lives.

     Having seen the same struggles time and again, she teaches women how to shift their mindset and build their confidence to generate more revenue with less stress by reimagining pricing and selling. Patty believes that when women earn more, everyone around them benefits - their staff, their family and their community. Clients often refer to her as their “business therapist” and “secret weapon” because she forms strong relationships, understands and refines their company’s internal workings, and serves as a strategic sounding board.


Resources or websites mentioned in this episode:
Mirasee 
Patty’s website
Patty’s LinkedIn


Credits:
  • Guest: Patty Block
  • Hosts: Danny Iny & Abe Crystal 
  • Producer: Cynthia Lamb 
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely


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Music and SFX credits: 

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript:  The Flywheel Effect (Patty Block)  coming soon

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Creators and Guests

Host
Abe Crystal
Host
Danny Iny
Guest
Anke Herrmann
Producer
Cynthia Lamb

What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!