Daybreak

Ad scams in India using tech platforms like Google, Meta, or even e-marketplaces such as Olx are becoming increasingly common and dangerously creative. People have been losing anything from a few thousands to even a few crore rupees to cyber crime syndicates who have  proficient, tech-savvy members.

The amount of money consumers have reported losing to fraud that originated on social-media platforms has skyrocketed since 2017. Last year alone, people reported losing more than $1.2 billion to fraud that started on social media.

What are the likes of Google and Meta doing to prevent these crimes? Is it enough?

Tune in.

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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.