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Mikki calls in from just outside Denver Colorado from a good craft beer spot. Her planned walk to the venue was foiled by minus 10 degree centigrade weather.
Cam seems to have lost a week to black hole and hasn't made progress since the last podcast. He has been able to refocus his marketing efforts though based on a great business call with his coaching group. The head coach Dan Martell was on the call and did a great job of distilling down what's required based on different metrics of your business.
We have a discussion about lead generation and lead nurturing and how important it is to nurture potential new customers so they begin to know, like and trust you instead of trying to sell things to people when you are still a stranger.
Cam points out that marketing is not the same as advertising which is a common misconception.
He wrote a blog to cover that off
https://trainingtilt.com/marketing-is-not-advertising
Cam seems to have lost a week to black hole and hasn't made progress since the last podcast. He has been able to refocus his marketing efforts though based on a great business call with his coaching group. The head coach Dan Martell was on the call and did a great job of distilling down what's required based on different metrics of your business.
We have a discussion about lead generation and lead nurturing and how important it is to nurture potential new customers so they begin to know, like and trust you instead of trying to sell things to people when you are still a stranger.
Cam points out that marketing is not the same as advertising which is a common misconception.
He wrote a blog to cover that off
https://trainingtilt.com/marketing-is-not-advertising
Creators & Guests
What is On the Line?
Welcome to "On the Line" where hosts Cam Langsford and Mikki Williden bring you insights and discussions about their businesses and the challenges they face, as well as touch on topics related to endurance fitness, health, wellness and craft beer.
Cam is the owner of Training Tilt, a software platform that helps triathlon and endurance coaches improve the performance of their athletes and businesses. Mikki is a nutritionist who helps people achieve their weight loss and confidence goals through online nutrition coaching and meal planning.
Each week, Cam and Mikki get together to chat about their business experiences and share ideas and insights on entrepreneurship and the ups an downs of being your own boss, as well as discuss various aspects of endurance fitness, health, and wellness. They also share their experiences traveling to endurance events and business conferences around the world.
When they're not recording their podcast on the go, Cam and Mikki can be found meeting up at local Auckland craft breweries to record their episodes and sample some great craft beer, which they might even discuss on the show. Tune in to "On the Line" for a fun and casual conversation about business, entrepreneurship, endurance fitness, health, and wellness. Oh and craft beer.