In this episode we chat with Kerri Stephens, the Artistic Director of Northern Lights Festival Boréal in Sudbury, Ontario and founder of Lost Cat Artists.
Kerri takes us behind the scenes of programming Northern Lights Festival Boréal, sharing how she curates a cohesive lineup and considers everything from an artist’s fit with the festival’s mandate to the overall audience experience. She also shares practical advice for artists on pitching to festivals, preparing for industry meetings, following up after showcases, and building genuine relationships with bookers.
For more information on Northern Lights Festival Boréal, visit their
website and follow them on
Instagram. You can also connect with Kerri on the management side through her company Lost Cat Artists via her
website.
About Kerri StephensKerri Stephens is the Artistic Director of Northern Lights Festival Boréal and Founder of Lost Cat Artists, an artist management and development company based in Winnipeg, Canada. With more than 20 years of experience in the music industry, she has worked across artist management, festival programming, marketing, sponsorship, fundraising, and event production.
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Produced by Kayla Nezon and Rosalyn Dennett