I remember having a phone call with Paul Jarvis (Author/Creator) and we were talking about his newsletter, which I was an avid reader of. I told him how much I was impressed by his consistency and quality.
“Oh,” he said. “I just spend a few days at the beginning of the quarter writing and scheduling about 3-4 months’ worth of emails.”
“You can do that?!” I asked.
For Paul, his workflow meant batching and scheduling, but to the outside, it looked like extreme willpower. To him, it probably felt like a short burst of focus and then leisure to think about other aspects of his business.
It’s easy to look at others and think they possess some type of magic we don’t have. But when the “trick” is shown, we see that it was our perception that was false. We just didn’t see the possibility.
In working with Founders, sometimes all I do is simply point to the potential that someone wasn’t able to see for themselves. It’s obvious when you know it, and yet it remains frustratingly hidden when you don’t.
The first step to making something happen is seeing that it’s possible.
Some people look at magicians and leave confused, amused, or annoyed.
Others ask the magician to learn and then practice their sleight of hand…
What is Hidden Value with David Sherry?
Step inside real founder conversations: raw, unrehearsed, and honest. No playbook. No polish. Just ambitious entrepreneurs uncovering the answers that were there all along. Because every business hides something valuable trapped under the weight of success and chaos of growth.
The Hidden Value podcast is hosted by David Sherry. David works with early-stage founders to grow professionally and personally. He founded, sold, and advises Death to Stock – a media company and newsletter that serves brands like Unfold, Figma, and Spotify.