{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro\r",
      "startTime": 0,
      "endTime": 157.56
    },
    {
      "title": "– “The Banana Distribution”: How to decode your customer's buying patterns\r",
      "startTime": 157.56,
      "endTime": 579.56
    },
    {
      "title": "– Forget the 80/20 rule: Learn the real customer distribution\r",
      "startTime": 579.56,
      "endTime": 785.56
    },
    {
      "title": "– Are overspending on the wrong customer segment?\r",
      "startTime": 785.56,
      "endTime": 1182.56
    },
    {
      "title": "– The Byron Method: How to navigate the shifting sands of consumer buying behavior\r",
      "startTime": 1182.56,
      "endTime": 1348.56
    },
    {
      "title": "– Should loyalty and retention be your Holy Grail?\r",
      "startTime": 1348.56,
      "endTime": 1532.56
    },
    {
      "title": "– How to smell the BS in marketing reports\r",
      "startTime": 1532.56,
      "endTime": 1840.56
    },
    {
      "title": "– Wiemer’s 3 evidence-based marketing resources",
      "startTime": 1840.56,
      "endTime": 2139.26
    }
  ]
}