Brands That Podcast

Rand Fishkin is well known as the brains behind Moz. Now, he is onto his next thing — SparkToro, a tool to help you discover what your audience reads, watches, listens-to, and follows.

Brand building is a significant part of the marketing strategy for SparkToro, and podcasting — specifically being a guest on other podcasts — is front-and-center.

Rand is doing two or three podcasts each week to get SparkToro in front of potential customers. It’s what he calls a “participatory” approach to content creation. While he’s got strong roots in content marketing, he sees podcasting as a powerful way to market a new brand.

Listen to this episode to learn:
- The value of going on other people’s podcasts (and why it’s still worth it even if the audience isn’t large);
- Rand’s approach to successfully pitching podcast hosts; and
- The advantage episodic content (like podcasts) have over traditional content marketing.

Show Notes



What is Brands That Podcast?

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.