Blueprint | Kallaway's Blueprint (#040) -- 10 month strategy update, brand satellite accounts, when to hop on new platforms, 2 creator mindset hacks

This is episode 040 of Kallaway's Blueprint Series.

What is Kallaway's Blueprint?

Each week since going full-time as a creator, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a one of one knowledge bomb for creators and entrepreneurs.

The goal was to be unusually transparent to lay the "blueprint" for thousands of creators in the future.

Starting this week, Kallaway also began producing an audio and video version of Kallaway's Blueprint. To watch the video version, make sure to subscribe to Kallaway's YouTube channel (https://youtube.com/@kallaway). Video/audio versions typically come out on a 5 day delay from the written version.

How does Kallaway's Blueprint differ from normal podcast episodes?

Kallaway's Blueprint - Kallaway's personal creator takeaways, processes, frameworks
Blueprint with X - Kallaway breaks down the processes/frameworks from another massive creator guest

In this episode, Kallaway breaks down:

Week 40 metrics and Month 10 strategy update
Satellite accounts: an emerging trend from brands on social
When to hop on new social media platforms?
2 mindset hacks for creators

Tools/Creators mentioned in this episode:

Oren John (@orenmeetsworld)
Maxim (@bymaximise)
JT Barnett (@jtbarnett)

If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) and the video version (https://youtube.com/@kallaway) as they will both include helpful graphics, links and visualizations.

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Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• X: https://x.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game

What is Blueprint?

Blueprint is a live creative brainstorm with your favorite creator entrepreneurs.

The goal of each episode is to better understand the tactical playbooks & content blueprints each creator uses to build their empire.

We put an emphasis on the tactics. If you're a creator, entrepreneur, or brand marketer, this podcast is for you.

Watch all episodes on Youtube: https://www.youtube.com/@kallaway