He Sold His House to Fund His Friend’s Movie. Here’s What Happened Next.

A punk drummer wrote a script. His best friend sold his house to fund it. Filmmakers Eric Foss and Brandon Pickering documented the whole gamble, and they tell us what they learned.

Chapters:
(00:00) Joe and Shane set up the story
(01:11) Eric Foss and Brandon Pickering join
(10:43) Why James sold his house
(15:57) How a making-of became a documentary
(22:28) What happened to the money
(27:18) Self-distribution and a change of plan
(38:54) Build the audience first
(46:48) The case for three months in the jungle

What is The Art of the Zag?

Best-selling authors and long-time buddies Shane Snow and Joe Lazer explore how to win by zagging when everyone else is zigging—in business and in life. Learn breakthrough strategies for building trust, telling better stories, and winning the AI Age from the world's most innovative founders, authors, and icons. Have an idea for a guest? Email [e-mail].

storytellingedge.substack.com