Build With AI

Most entrepreneurs think branding is a logo and a website. They're wrong.
Patrick Hanlon, author of Primal Branding, breaks down the actual framework for building brands that create communities of fanatics—not just customers who'll ghost you for the next competitor.
This is the 20th anniversary of Primal Branding, and the framework is more relevant today than when it was first published in 2006. We dig into the seven pieces of primal code, why having haters is actually essential to your brand, and how AI amplifies (but can't replace) human creativity in branding.
If you're building something and want people who defend your brand instead of just buying from you, this conversation gives you the exact system.
Explore Patrick’s book here: https://www.amazon.com/dp/1451655312
 

Show Notes

Most entrepreneurs think branding is a logo and a website. They're wrong.

Patrick Hanlon, author of Primal Branding, breaks down the actual framework for building brands that create communities of fanatics—not just customers who'll ghost you for the next competitor.

This is the 20th anniversary of Primal Branding, and the framework is more relevant today than when it was first published in 2006. We dig into the seven pieces of primal code, why having haters is actually essential to your brand, and how AI amplifies (but can't replace) human creativity in branding.

If you're building something and want people who defend your brand instead of just buying from you, this conversation gives you the exact system.

Explore Patrick’s book here: https://www.amazon.com/dp/1451655312

 

What is Build With AI?

Most AI podcasts talk about what's possible. Build With AI shows you how it's done, live. Each episode, host Corey Ganim brings on entrepreneurs and operators who share their screen and build real AI automations, workflows, and tool setups right in front of you. No boring slides. Nothing that hasn't been battle-tested. You'll watch actual implementations get built from scratch so you can follow along and do the same in your business. If you're a non-technical entrepreneur who wants to put AI to work without becoming a developer, hit play and build along with us.