A rundown of why a great-looking website is essential for your business, and how to ensure you're offering what your customers need.
Show Notes
There are so many aspects to running a small business—believe me, I know! Regularly updating your website may not sound like something you must do, but ensuring your website is user-friendly, mobile-optimized, and presents your business in an effective and eye-catching way all contribute to your success. And since having an online presence is more important than ever, this week, I'll be talking about why these details matter and how you can examine your site's effectiveness.
I'll discuss the following key components that go into an excellent website design:
- Do-It-Yourself Tools: How useful are they?
- Self-Tour: Visiting your website as a customer would and examining the user experience.
- Homepage Audit: First impressions matter and your homepage is no exception.
- Branding Matters, Too: It's essential to have an attractive and engaging company logo, as it is a visual representation of your business. What message does your current logo send to potential customers?
- Navigation: It's easy for website navigation (or menus) to get cluttered over time. You'll want to make sure navigating your site is not confusing for people.
- Calls-to-Action: Regardless of your industry, there is at least one major thing you want customers to do when visiting your website, so hone in on that and make it a focus.
- Functionality: More people browse the internet on their phones than ever, so it's never been more critical to ensure your site looks great and is fully functional regardless of how people access your site.
- Web Copy: Engaging, story-driven copy will keep people interested, and properly optimized copy is also a key component of SEO (Search Engine Optimization), which will draw more people to your site via search engines like Google.
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