My friend Josh is a brilliant relationship marketer who happens to be a lawyer.
In this episode, I interview him about his journey from spending a huge chunk of his monthly revenue on ads to spending nothing on ads while having his practice generate more revenue and more profit than ever.
I'm especially excited for him to tell the story of spending two years nurturing one referral relationship--a relationship that started with the referrer telling him they'd probably never send clients his way.
A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.