How This 8-Figure Sock Brand Scaled From 0 To 12K Influencers In 2 Months #557

Rob Fraser, an ex pro cyclist, launched Outway Socks with $1k from a school loan in 2016. Since then, he’s scaled past $10M in sales. And on today’s episode, he shares why you shouldn’t rely on what’s been done before, his take on fundraising, and how they turn every customer into a brand advocate.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Follow Rob on Twitter
• Check out Outway
• Get The Ultimate Black Friday Bundle Offer
• Get your copy of The Ultimate Black Friday Calendar
• Get your free SMS marketing templates
• Create your FREE Masterclass+ account
• Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
• Check out Privy Masterclass
• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Get your free copy of Ecommerce Marketing Recipes

Ecommerce Marketing School is sponsored by soona and #paid

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.