Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

Hey there! I'm Ash Roy, founder of Productive Insights. After 12 years of creating content, I'm sharing my best tips to help you build a killer content strategy. In this video, you'll learn:1. How to truly understand your audience (hint: it's not just about surveys)2. Why a content calendar is a game-changer (and you don't need fancy tools)3. The power of diversifying your content formats4. How to use AI tools like ChatGPT to analyze your audience and content performance5. The importance of documenting your journey, challenges and all6. How to systemize your creativity for better results7. My PRPR content repurposing framework 8. Tips for YouTube success, including the crucial role of thumbnails and titles9. How to promote affiliate products ethicallyWhether you're just starting out or looking to level up your content game, these strategies will help you build a brand your audience trusts and values.Links Mentioned:ClickUp - https://clickup.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVUtYXhuVTRkUlVsVFZGeFJYRkJNNFl6LUxPUXxBQ3Jtc0trUFIzakpPNGEwTkxOU1NFQTBPS1kwM0VfZjRvZHpjdFEyYkJIbE5FZmV4SzFheU5zOVNIR2NqU2sxMG9oVzQyeTdrN3V0VXV4ck9hSTQwQTE5WVE1WHBhM3NkV21LSXI3OEhaN1BkMVdBN0oyejVRMA&q=https%3A%2F%2Fclickup.com%2F&v=-j93P_5mzK8)Trello - https://trello.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTR2ZU5HcGZfQ3ZvckRTSmg5T3g0anRPTjZHQXxBQ3Jtc0trcFZnaXd2V3Y5Wm5MYU1BbmNCSzIxVGhMNlA3ZHJyV05lY0FhZ2gyRDRpOE8wNnFEdmFfd04xc1hJRl9oa1dlajdFTlBwcmlZb3pXRDlvWXF2Y1lIR0JmVDRQM0kyUkE2MXV5OGpkMkVMSHhXX1UyMA&q=https%3A%2F%2Ftrello.com%2F&v=-j93P_5mzK8)Asana - https://asana.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUZQTnJzRGw5b3lhckUyN052SUVIaWRVb0pOQXxBQ3Jtc0ttOF9LN3VnUUR3aE9odENaekZKeGFVdnVrRWlFNFNLaG1lYTktQXNkbnNydzdkYlIydmpRbXN6SDZCRjkzNjlrZHFmNnlCVUVjZGx6QVRianNielpiOVBxbVE2NmtlMmxhOVA3UGNQQnMyWWVpdGRMcw&q=https%3A%2F%2Fasana.com%2F&v=-j93P_5mzK8)Opus Pro - https://www.opus.

Show Notes

Hey there! I'm Ash Roy, founder of Productive Insights. After 12 years of creating content, I'm sharing my best tips to help you build a killer content strategy. In this video, you'll learn:


1. How to truly understand your audience (hint: it's not just about surveys)

2. Why a content calendar is a game-changer (and you don't need fancy tools)

3. The power of diversifying your content formats

4. How to use AI tools like ChatGPT to analyze your audience and content performance

5. The importance of documenting your journey, challenges and all

6. How to systemize your creativity for better results

7. My PRPR content repurposing framework

8. Tips for YouTube success, including the crucial role of thumbnails and titles

9. How to promote affiliate products ethically


Whether you're just starting out or looking to level up your content game, these strategies will help you build a brand your audience trusts and values.


Links Mentioned:


ClickUp - https://clickup.com/

Trello - https://trello.com/

Asana - https://asana.com/

Opus Pro - https://www.opus.pro/

Descript - https://www.descript.com/

Timebolt - https://www.timebolt.io/

ChatGPT - https://chatgpt.com/

Instaflow 360 - https://amzn.to/3WZQ0uj


Timestamps:

00:00 Introduction to Content Strategy

01:19 The Importance of Understanding Your Audience

01:42 Gathering Audience Insights: Surveys vs. One-on-One Conversations

03:14 Planning Ahead: The Power of a Content Calendar

04:11 Diversifying Content Formats

04:22 Leveraging AI Tools for Content Creation and Repurposing

05:22 Engaging with Your Audience and Building a Community

07:52 Systemizing Creativity and Repurposing Strategies

09:51 Final Tips and Recap



Creators and Guests

Host
Ash Roy
Founder of ProductiveInsights.com

What is Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy?

The Productive Insights Podcast is for independent professionals who want to become the obvious choice in their field. That's lawyers, doctors, consultants, advisers and other experts who run their own practice.

Host Ash Roy is a CPA with an MBA who helps independent professionals build authority so they attract high-quality clients who pay their full fees without haggling. He does this through content marketing: a podcast, YouTube videos, and AI that turns every episode into LinkedIn posts, short clips and newsletters.

Since 2015 Ash has talked with guests including Seth Godin, Guy Kawasaki, James Clear, Neil Patel, Rand Fishkin, Brian Tracy, Derek Sivers and Amy Porterfield about building a business around your expertise.

Show notes: https://www.productiveinsights.com/podcast
Newsletter: https://www.productiveinsights.com/join
Launch your own podcast with Ash: https://www.productiveinsights.com/podcaster