A strong P2P strategy isn’t built by one team or one event season. Creating sustainable growth means bringing the right people together, building a shared vision and making decisions today with an eye toward where the program needs to go tomorrow.
In this episode, Marcie Maxwell talks with Laura Goodwin, Vice President of Campaigns for March of Dimes, about how her team is planning for the future of March for Babies. Laura shares how teams across the organization come together to shape the strategy, launch it internally and equip local teams to bring it to life.
They also explore the value of thinking beyond a single year, staying focused through inevitable ups and downs and understanding P2P’s role in the broader donor journey. Laura challenges the idea that P2P fundraising is transactional and shares advice for creating stronger alignment around a shared vision.
Together, we’ll explore:
- Building cross-functional alignment around P2P strategy and execution
- Using long-range planning to guide today’s decisions and navigate short-term fluctuations
- Understanding P2P’s role in deeper donor relationships and the broader fundraising ecosystem
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- (00:00) - Welcome to The P2P Soap Box
- (02:20) - Introducing Laura Goodwin
- (08:16) - Setting the Tone for Cooperative Input
- (16:24) - 2030 is Around the Corner!
- (19:58) - Driving with Focus
- (23:41) - The Transactional Misunderstanding
- (26:55) - Getting Started
- (29:35) - Get Involved
What is The P2P Soapbox?
As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.
Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a box, if you will — to discuss the hot topics facing our industry.
Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their box issues, sharing best practices, and celebrating success stories.