{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Intro\r",
      "startTime": 0,
      "endTime": 250
    },
    {
      "title": "Marketing Incrementality Testing Reveals Meta Ads Ineffective at Uber\r",
      "startTime": 250,
      "endTime": 577
    },
    {
      "title": "How to Run Marketing Experiments With Limited Data\r",
      "startTime": 577,
      "endTime": 946
    },
    {
      "title": "The Difference Between AB Testing and Incrementality Testing\r",
      "startTime": 946,
      "endTime": 1172
    },
    {
      "title": "Best Ways To Measure Marketing Campaign ROI\r",
      "startTime": 1172,
      "endTime": 1345
    },
    {
      "title": "How to Choose the Right Marketing Attribution Model for Multiple Channels\r",
      "startTime": 1345,
      "endTime": 1559
    },
    {
      "title": "Using Propensity Matching for Marketing ROI Analysis\r",
      "startTime": 1559,
      "endTime": 2007
    },
    {
      "title": "A Guide to Customer Lifetime Value Prediction Methods\r",
      "startTime": 2007,
      "endTime": 2242
    },
    {
      "title": "Proving Brand Campaign Impact Using Geographic Testing\r",
      "startTime": 2242,
      "endTime": 2536
    },
    {
      "title": "Explaining Unmeasurable Marketing Results to Executives\r",
      "startTime": 2536,
      "endTime": 2746
    },
    {
      "title": "Why Marketing Faces Unfair ROI Pressure and How to Embrace Measurement\r",
      "startTime": 2746,
      "endTime": 3043
    },
    {
      "title": "How to Build Strategic Data Science Teams for Marketing\r",
      "startTime": 3043,
      "endTime": 3391
    },
    {
      "title": "Finding Technical Talent That Embraces Marketing Challenges\r",
      "startTime": 3391,
      "endTime": 3664
    },
    {
      "title": "Managing Work Life Balance Without Burning Out",
      "startTime": 3664,
      "endTime": 0
    }
  ]
}