Brands Getting In On Animal Crossing, The Allbirds x Adidas Partnership, And How To Keep The DTC Momentum Going (Ecomm Noms #5)

First of all, wtf is Animal Crossing and why should you care? Don't worry, Kristen breaks it down in an Animal-Crossing-for-Dummies kind of way. Which, honestly, was perfect. Allbirds and Adidas are redefining the world of partnerships and joining forces to create a high-performance sneaker with the lowest possible carbon emissions. TBD on a release date for these babies, but sign me up. And what brands need to be thinking about if they want to keep building on the momentum the DTC space has been seeing since the pandemic hit.

Show Notes

Show Notes & Links:

• [1:51] How brands are using Animal Crossing to engage with their followers.
• [6:11] Brands getting involved.
• [10:10] Allbirds and Adidas are joining forces to create a high performance sneaker with the lowest possible carbon emissions.
• [13:32] What the DTC community has to say about the partnership.
• [15:07] Why the coming months are so critical to DTC.
• [16:35] The unexpected verticals that have seen growth during lockdown.
• [17:57] How Andie has shifted their strategy to thrive in a time when travel isn’t realistic for so many people.
• [19:44] What “Taboo” brands can teach us about building on the DTC momentum.
• Kristen LaFrance on Twitter
• Kristen's newsletter
• Animal Crossing is emerging as a media channel for brands in lockdown
• Glossier’s Hoodie in Original Pink is back on Animal Crossing
• Adidas and Allbirds Are Joining Forces—And Rewriting the Rules of Competition
• The coming months will make or break the DTC boom
• Why “Taboo” Brands are Thriving in DTC (and what we can learn from it)

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