Performance marketing used to be about who could do the most manual work across the most platforms. Anna Stepura, co-founder and CEO of Adlyse, says that era is over — and the teams still operating that way are already falling behind.
In this episode, Anna joins Corey Ferengul and Joe Zawadzki to break down why she built Adlyse as an agentic operating system sitting above Google, Meta, TikTok, OpenAI, and every other channel — not inside any one of them. She unpacks why platform-native AI is inherently biased toward getting you to spend more, why it now takes 21 cross-platform touchpoints to convert a customer (up from seven), and how Adlyse runs 100 different hypotheses before making a single optimization recommendation.
They get into the creative remixing loop, the 24-day trust arc from human-in-the-loop to autopilot, agent-to-agent advertising, OpenAI ads as an emerging channel, and why the platforms themselves are actively opening their APIs rather than closing them — because agentic buying is the future they're building toward too.