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Hey, Alex, welcome to the program.

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Alex: Hey Matt, thank you for the
opportunity, for the interview

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So obviously AI and WordPress
is super fascinating.

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It's in the news and
everyone's talking about it.

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I, myself, struggle with really finding.

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Uh, useful AI experience.

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I use it for a little bit of research,
a little bit of frameworking some

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writing, transcribing, finding clips
and stuff like that, but I don't find

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it an integral part of at least the
work that I do as a content publisher.

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But how does.

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WP turbo.dev integrate AI into the
WordPress development landscape.

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I can imagine that being
even more intense to tackle.

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Um, as a product maker yourself,
like, how do I do this?

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How do I get this in the
hands of my customers?

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How can they leverage it?

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And then how can they benefit from it?

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Once they, um, start to use it?

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So big question, but what are the
most significant benefits of this

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integration for web developers?

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Alex: first of  all, it's,
it's important to know that

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WTurbo is still in its infancy.

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our goal is to build a complete
suite of tools for web developers and

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agencies that makes it easy for them to
manage their clients sites, fix basic

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issues, and generate code snipets for
simple tasks, and even more complex.

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plugins later.

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although some of our authors have
been able to develop simple plugins

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using the tool, it's still best
for generating quick snipets to fix

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basic problems or add basic features.

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For example, if you want to add a
setting page to your plugin quickly,

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you can generate one in a few seconds.

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using our AI or our specific
generator, on the website.

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. And then, we are going to explore more,
complex, plugin generation, but it's going

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to, it's going to, to be available, in
the near future, but not, not right now.

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but right now, the best part
is that, is that we are going

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to release a new version.

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approximately next week, which will
always have up to date knowledge of

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the code and the documentation of
WordPress and of, several popular

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WordPress plugins, including, Elementor.

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David, Gutenberg,
gravity forms, and so on.

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And that way, you can always rely
on WP Turbo to give you the correct

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code snippets for what you need

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So walk us through what
it's like to use WP turbo.

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What kind of knowledge do I have to have?

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Do I have to be a WordPress developer
already and understand at least the FA

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the fundamentals of WordPress development.

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I'm not a developer.

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I'm not an AI prompt engineer.

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Do I need to be somewhere
in the middle to use this?

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You know, walk us through, what
do you have to be a real beginner?

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Is it made for beginners?

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Where's it made for more advanced users?

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Alex: We want WP Turbo to be
accessible to as many developers

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and website owners as possible.

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Most of our users are actually website
owners who want to quickly fix things

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or add basic features to their WP site.

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But, with our tool, you can
ask good questions and you can

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anything WordPress related.

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Can I design WordPress websites with this?

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Or is it strictly just
WordPress development?

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Alex: Right now.

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We don't offer design
rated generation, websites.

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We have some ideas for the future,
like maybe generating patterns, but,

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we have to focus on our roadmap first.

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So I've tried writing
code with chat GPT before.

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And really struggled with.

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Creating anything valuable, right?

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Anything that worked.

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I tried to do a few
things and it was okay.

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And I wasn't doing
anything really advanced.

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How does your platform ensure that
the website's being built with

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AI meet a standard of, you know,
WordPress, WordPress, coding standards.

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Uh, good performance accessibility, SEO.

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Right?

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If, if code is.

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Not fully optimized and slow loading,
you know, impact site speed, et cetera.

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So how do you sort of achieve a
higher standard with WP turbo?

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Alex: If you want to build a website
that it's 100 percent optimized

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for performance, accessibility,
and SEO, definitely you need

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to hire a team of web experts.

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And if you try to do it yourself,
as the average user, you only get to

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maybe 30 percent of the way there.

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When using a tool like Derivative
Turbo, you can simply ask it to improve

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the performance of your code or make
it more accessible and SEO friendly.

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And because the AI already knows the best
practice in terms of performance, SEO.

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accessibility and so on, it's
likely that most of the time it

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will follow those best practices.

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And when it doesn't, you can just
nudge it into that direction.

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That's really important that you
refined the prompt and interact with

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AI in order to, to get better results.

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So if you spend any time on, on
Twitter or social media, there's

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a lot of folks saying that AI is
going to replace a bunch of jobs.

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Uh, there it's been sort of.

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Theory crafted that some big
tech companies have let go of

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staff because of AI, right.

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And the efficiencies that they,
that it brings to the organization.

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And I think that's.

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Efficiency is the key
word to underline there.

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I think that's where we'll see AI win out.

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It's not that it, at least
in the next, I don't know.

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I have no idea, but in the next
two to three years, I don't

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think it's going to replace human
thought creativity, exploration.

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Discovery.

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Uh, but that it is more efficient
to maybe run something through AI

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than it is to put humans in place.

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And that might be some low-level stuff.

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Might be some high level stuff.

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Um, but.

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Where do you see WP turbo, increasing
efficiency for WordPress developers?

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Alex: Our main developer uses
WPTurbo all the time to generate

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quick snippets, although we don't
have quantifiable metrics, he seems

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to have saved dozens of hours by
quickly generating simple snippets

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and asking questions to improve them.

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it takes away the time it takes to search
Google for the best way to do things

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and takes out a lot of the guesswork.

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We are still in the beginner
stage of building our community.

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so maybe one day we'll be able to do
surveys and simple case studies to see

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how much our tools have impacted the
daily lives of developers with our tool.

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But right now we don't
have any data about this.

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We are focused on,
building the product first.

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So one of the great things I think about.

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Developing with AI for WordPress is
you're going to onboard a whole bunch of.

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Uh, new newbies.

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Bring on people like me, who kind of
have an idea of what they're looking for.

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Kind of understand technology
and I can use AI to leverage

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and, and help me build code.

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As great.

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The bad thing is I don't
know what I'm doing.

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So how does WP turbo insulate.

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Uh, one from insulate the developer
and the greater web, the users

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of their platform insulate
them against security concerns.

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Does.

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Do you address security concerns
at all through your tool?

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Alex: If AI isn't a part of your
development workflow, you are really

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missing out on dozens of benefits.

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Having an AI take a look at your code is
like having a senior engineer double check

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your code for errors and security issues.

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We found that simply asking our AI to
check your code for errors is good, is

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good enough to find some basic errors.

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So.

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WPTO can also help you to find
security issues in your code and

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offer steps to mitigate those issues

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Looking into the future.

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How do you see AI evolving in the context
of web development and WordPress and

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what do you think or how do you think.

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WP turbo plays a role
in shaping that future.

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Alex: like it or not, AI is here
to stay, definitely, and it's only

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going to get better every year.

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At the repeatable, we want to stay
ahead of the curve and offer the

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best tools and features we can to the
developers and website owners community

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in order to work more efficiently.

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The repeatable, we want to stay
ahead of the curve and offer the

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best tools and feature we can to do
to the developer and website owners

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in order to work more efficiently.

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That's it.

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Uh, what's new or exciting for
your product in the coming months?

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Anything you can share.

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Alex: We are soon going to launch a
new version of WPTurbo that will be

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able to answer questions about anything
related to WordPress development and

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the most popular WordPress plugins,
with up to date knowledge of the

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ecosystem, as I was saying, before.

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Also we are going to, to, to find a
way to, to avoid many, AI, errors and

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like in order to, to edit only parts
of the code, because, when you ask.

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The, the, the AI to, to refine the code,
for example, it has to generate all the

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code, from the, the start of the file.

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And that's really not necessary.

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And we are looking for ways to
only edit some parts of the code.

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And, also we are looking for
ways to, take into account.

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All the files that a project can
manage and in order to get all the

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context of the, of the plugin you
are trying to generate or the team

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you're trying to, to, to build in
order to, to have better answers.

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So, anyway, we are inviting our users.

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To send, their feedback about what plugins
they work with, what they would like

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to us to integrate, in the repeatable.

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And we do our best to add them
to the repeatable a knowledge.

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right now we are going to add, as I said
to you before, elemental dv, Some other

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page builder, like Bricks, Breakdance,
some other plugins like Gravity Forms.

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tell us what you need and we
do our best to, to add them

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to, to the repeatable AI next.

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Okay.

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Thank you very much for the opportunity.

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I was very happy to answer
your questions and, I wish you

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the best for the WP minutes.

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Cheers.