Step into the seemingly magical world of customer conversion with our host, Stephanie Redcross West! In this episode of Skills In Action, Stephanie reveals the secret to transforming your website into a client-captivating powerhouse.
Get ready to sprinkle some personalized magic into your marketing efforts! Stephanie shares her own mesmerizing journey, where she turned her website into a dynamic tool that caters to each visitor's interests. No more one-size-fits-all marketing—say hello to tailor-made touchpoints that leave potential clients spellbound.
But the magic doesn't stop there! Stephanie unveils the secret triggers that alert her when a potential customer is ready to engage. Discover how timely and personalized communication can help you guide your customers on the path to conversion, all while adding a touch of personal charm to your interactions.
Stephanie will also share some secrets to remarketing campaigns, banner ads, and Facebook ads. With her guidance, you'll learn how to cast gentle reminders that reignite curiosity and entice potential clients back into your virtual realm. Watch as your website becomes an engaging hub that captivates, convinces, and converts.
So grab your magic wands and tune in to Skills In Action as Stephanie Redcross West reveals the mystical secrets of the magic trigger. Don't miss this helpful episode that will turn your website visitors into delighted clients and customers in no time!
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All that website traffic that you've been fighting for - all those links, and backlinks and SEO, marketing and all those pages that you've built on your site, whether they're sales pages, and landing pages – all of those things can be working for you. But we want to enhance and make it better, and make sure that people aren't getting stuck, and one way to do that is to make sure that you have a process in place to follow up with people when they visit these critical and key pages on your website.
– Stephanie Redcross West
Show Notes:
🔊 [
01:05] Training podcast to help you enhance your strategies in marketing.
🧠 [
02:38] How do you treat people when they get to your website?
👀 [
03:43] Lesson focus: growing and scaling businesses – both service and product-based businesses – really need this tactic
💲 [
05:13] Lesson for higher-end purchases: bundles and subscriptions.
🏎️ [
06:04] Pipelines and funnels process: putting the right tools in place may help customers to make buying decisions faster.
✨ [
08:30] Certain pages on your website are like magic: make sure to track all activities on them.
📩 [
12:04] Importance of personal follow-up and offering support to potential clients.
🤔 [
14:13] What are sales and landing pages: what to do when people don’t make the final step on your pages?
🚶🏽♀️ [
15:40] Walk, run or sprint: three important steps to enhance the sales power of your website.
💸 [
17:59] Look at your website and see how you can make your website do more for your business.
🍀 [
19:40] Don’t market yourself only for awareness: you need customers too.