Episode 06 - Positioning Premium Pet Food with Billy Hoekman from Green Juju

Show Notes

We had such an insightful discussion with Billy Hoekman from Green Juju in this episode. He provided so much valuable information about the pet food industry, AAFCO regulations, and how Green Juju is innovating with their whole food approach. Billy also gave great advice for retailers to educate staff and customers. It was fascinating to learn about his passion for pet nutrition and hear his visions for the future of the industry. We really enjoyed chatting with Billy and getting to pick his brain on various topics through our rapid-fire questions.

Connect with Billy and Green Juju:

https://greenjuju.com/

https://retail.pet/

https://www.instagram.com/billy_hoekman/

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

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The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

Creators and Guests

Host

Carly Patryluk

You may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 50,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.

Host

Sherry Redwine

Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.

What is Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros?

Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.

Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.

And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.

Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.