The 7—no, 8!—Skills Content Marketers Need to Thrive

In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution.

They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves.

With real-world examples from in-house teams and solo marketers, this episode offers a practical, grounded look at how content marketers can adapt, stay effective, and build durable skills without losing what makes their work human.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Superpath's Blog Post on The 7 Skills That Help Content Marketers Thrive at Work:

https://www.superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work

The 8th Skill: https://www.superpath.co/blog/ai-in-2026

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Creators and Guests

Host

Jimmy Daly

Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.