Wear Who You Are

This episode is as engaging as it is educational. I am joined by Farida Raafat, founder of DALYA, for a rich conversation about personal style, the meaning behind materials, and the art of intentional design. We talk about what it looks like to “dress the way you want to be addressed,” the bespoke process she’s created specifically for women, and how she builds silhouettes that balance strength and ease. Farida also pulls back the curtain on the business side—sharing the complexities of working across borders, navigating tariffs, and staying grounded in your values while growing a brand. Whether you love fashion or just want to feel more like yourself when you get dressed, this one’s full of insight and inspiration.

Show Notes: 
—Visit DALYA's website and follow on Instagram
—Connect with Farida on LinkedIn
—Join our newly launched BU Style Circle paid membership and resource hub

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What is Wear Who You Are?

Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you.

In this podcast, you will gain clarity and insights on how to connect your style with your authentic self through Natalie's style expertise as well as interviews with other style-supporting guests like designers, clients, and other professionals in and out of the fashion industry.

Whether you love fashion, fear fashion, or fall somewhere in between, it doesn't matter. This isn't about fashion; it's about exploring who you are and how to own your unique style identity. This podcast will help you cut through the noise and examine your personal style holistically so you can "wear who you are" every day.