Don't Say Content

Did you attend this year’s HubSpot Inbound conference?Whether you did or not, Devin and Margaret are here to break down the highlights of everyone's favorite marketing conference. What did they take away? What was their favorite part? (And maybe even spill a little tea about where they leave room for improvement, too.)From juicy behind-the-scenes details of being a speaker at one of the top marketing conferences to tried-and-true conference strategies, this episode will have you both laughing and learning as Devin and Margaret reflect on their time at Inbound together.In this episode, we’ll explore:The power of thinking outside the booth: Devin and Margaret dish on why getting a booth might not be the best move for your event marketing strategy. Discover out-of-the-box ideas that will raise eyebrows and set you apart from the sea of sponsors.Throw your own party: Who needs a boring sponsored event when you can throw a bar takeover?! Learn how brands grabbed attention, engaged marketers, and made lasting connections (with free drinks—you love to see it). Secrets from the green room: Devin and Margaret talk VIP experience for speakers and conference attendees alike, while also discussing some of their favorite backstage marketing efforts they’ve seen and executed—including a backstage video series at Appcues, where they tapped into the adrenaline-fueled minds of speakers post-presentation.Jump into the conversation:03:10 VIP vs. Regular Ticket05:30 Community Over Everything10:45 Best & Worst Conference Event Marketing Strategies Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Show Notes

Did you attend this year’s HubSpot Inbound conference?


Whether you did or not, Devin and Margaret are here to break down the highlights of everyone's favorite marketing conference. What did they take away? What was their favorite part? (And maybe even spill a little tea about where they leave room for improvement, too.)


From juicy behind-the-scenes details of being a speaker at one of the top marketing conferences to tried-and-true conference strategies, this episode will have you both laughing and learning as Devin and Margaret reflect on their time at Inbound together.


In this episode, we’ll explore:


The power of thinking outside the booth: Devin and Margaret dish on why getting a booth might not be the best move for your event marketing strategy. Discover out-of-the-box ideas that will raise eyebrows and set you apart from the sea of sponsors.

Throw your own party: Who needs a boring sponsored event when you can throw a bar takeover?! Learn how brands grabbed attention, engaged marketers, and made lasting connections (with free drinks—you love to see it). 

Secrets from the green room: Devin and Margaret talk VIP experience for speakers and conference attendees alike, while also discussing some of their favorite backstage marketing efforts they’ve seen and executed—including a backstage video series at Appcues, where they tapped into the adrenaline-fueled minds of speakers post-presentation.


Jump into the conversation:

03:10 VIP vs. Regular Ticket

05:30 Community Over Everything

10:45 Best & Worst Conference Event Marketing Strategies

 


Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/

Subscribe to our newsletter: https://dontsaycontent.substack.com/


Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

What is Don't Say Content?

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.

Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.


  • Join us for in-depth conversations about B2B marketing behind the scenes:

  • How to run effective marketing teams

  • Hiring best-in-class marketing teams

  • Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers

  • Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more

Created in partnership with Share Your Genius

An award-winning B2B podcast production company: https://www.shareyourgenius.com/