Social media for online coaches can feel like an endless maze - algorithm updates, trending content formats, and the constant pressure to stay relevant. But what if I told you that trying to “play the algorithm” is actually hurting your coaching business?
In this episode, I dive into the hidden costs of chasing social media trends and prioritising algorithms over authenticity. Whether you’re an online fitness coach, mindset coach, or life coach, you’ll learn why focusing on what works for the platform instead of your target audience could be the reason your content isn’t converting followers into paying clients.
What You’ll Learn in This Episode:
- Why social media feels overwhelming for coaches who run online businesses.
- The biggest mistakes coaches make when creating content, including:
- Losing authenticity by copying trending ideas that don’t fit your brand.
- Diluting your message, making it harder to attract ideal clients.
- Failing to connect with your audience because your content feels generic.
- A reflective question to help you shift your focus:
"What would your content look like if you stopped chasing trends and created posts tailored to your dream client’s needs?"
Why This Matters:
If you’re an online coach trying to grow your coaching business on Instagram, TikTok, or Facebook, it’s tempting to focus on hacks and trends that promise fast growth. But here’s the truth - trendy content might boost engagement temporarily, but it won’t build the trust and connection you need for long-term client retention or a sustainable coaching business.
Who This Episode Is For:
- Coaches struggling to balance authentic marketing with social media demands.
- Fitness, health, and mindset coaches who feel stuck in the content creation hamster wheel.
- Anyone tired of chasing likes, views, or the “perfect” Instagram reel to grow their business.
What is The Efficient Coach?
Welcome to The Efficient Coach Podcast, where we dive into actionable strategies and insights to help online coaches grow their businesses efficiently, without burning out.
My names Phil Williams, I have an incredible wife Jen, I’m a dad of twins, I have a cockapoo called Reggie, I’m into great coffee, family hikes, and I try to do a bit of CrossFit.
I'm not really into the 'hustle and grind' of working until your eyes sting in the pursuit of that elusive '10k month' whilst hating your life and hoping it makes you happy.
But if you're an online coach who wants to build a coaching business that aligns with your values and allows you to have a life outside of it to?
You're in the right place!
Have a listen, and if you enjoy it, hit subscribe.