What would Endor, the moon in Star Wars, smell like? How about Central Perk, the coffee house in Friends? Questions like these start the creative process at Homesick, a home fragrance brand with a knack for capturing places and moments. Whether it’s your favorite series, college town, or even wedding celebration, they know how to evoke a memory that transports you there.
In this episode, Lauren sits down with Heather Hyatt, who runs social media at Scentbird. She tells the story behind their cult-classic Star Wars and Friends collections. She shares a method for crowdsourcing nostalgia, techniques for making candles last longer, and scent recommendations for popular zodiac signs.
Highlights:
- Heather’s connection to Homesick during college
- The Homesick origin story: Florida, Georgia, and Texas
- Crowdsourcing ideas to make candles feel authentic
- The surprising finishing touch in the Chicago candle
- Doughnuts and coffee... in a candle? (The Dunkin’ collaboration)
- Lauren’s earliest scent memories: snow days and the smell of gasoline
- Why the Boston candle has a special meaning for Lauren
- Grapefruit, black pepper, and cinnamon
- Candle care: how to get the most out of your candles
- Music, moodboards, and candles are made at Homesick
- Deciding what to use for top, mid, and base notes
- Scenting bridal shops and weddings
- Scent Spotlight: Let’s Toast, Gone Hiking, New York City, Central Perk, and Star Wars
- How Let’s Toast helped Lauren manifest her own engagement
- The smell of concrete and department stores
- The smell of Central Perk, the coffee house in Friends
- What it was like to collaborate with Lucasfilm
- The smell of iconic Star Wars locations: Tatooine, Endor, and the Death Star
- A special treat: Heather does a Chewbacca impression
- Scent Connection, Zodiac Edition
- Scent notes for zodiac signs