Back on T-R-A-C-K

Most cybersecurity content sounds completely identical—a sea of corporate buzzwords, generic claims, and AI-generated text that ignores real buyer pain points.

In this episode of Back on T-R-A-C-K, I sit down with Lea Rabinowitz, Vice President of Marketing Services at AimPoint Group and Founder of &content marketing, to discuss how to build high-converting content engines in the cybersecurity space.

We dive into:

• Why settling for "good enough" AI content buries your value proposition and erodes buyer trust.
• How to extract real nuggets from CISOs and technical experts to create original thought leadership.
• Navigating team downsizing and generalist pressure with smart fractional support.

Stop relying on buzzwords and automated noise. It's time to build a content strategy that actually drives pipeline velocity.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.