In this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding their needs. My third mistake was a lack of leads, as I had minimal visibility, making it challenging to generate income. To address these issues, I announced course ideas for pre-sale, which allowed me to gauge interest quickly and lower prices to attract customers more effectively.
Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!