You have probably heard before that there are two religions in India that truly unite its population of 1.3 billion people: Bollywood, and cricket. Whilst it is entertainment for the fans, both industries can mean serious business for brands and producers alike.
In today's episode of Inside India, Ben Hayward is joined by Venky Mysore, CEO of Red Chillies Entertainment and Managing Director of the IPL cricket franchise, Kolkata Knight Riders. Venky's understanding of the Indian audience and his story of building two of the biggest entertainment brands in the country alongside the king of Bollywood Shah Rukh Khan offers a fascinating insight into the world of media consumption for a generation of new Indians. Join us as we explore India through the lens of Venky's story and how he plans to export Bollywood and cricket to audiences all over the world.
What is Inside India?
Inside India is an original podcast by UTI International and hosted by Ben Hayward. Join us as we embark on an exciting journey through the new and modern India. From the dabbawalas to the Tatas and the Ambanis, let’s see what the future may hold for the world’s largest democracy. In this series, we feature conversations with business and economic leaders who have lived and breathed the story of India as they tell us their version of what makes this such a compelling and exciting growth opportunity in the 21st century.