How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template
Carla Penn-Kahn is the co-founder and CEO of ProfitPeak, an operating platform that gives eCommerce brands real-time visibility across advertising spend, inventory, and contribution margin. In this episode, Carla shares research conducted alongside James Hurman and Klaviyo showing that brands that discount most frequently grow the slowest — and reveals that 68% of discount orders go to existing customers who would have bought at full price anyway. She and Nate dig into inventory segmentation as a smarter alternative to blanket discounting, the marketing and operations disconnect that keeps most teams flying blind, and what agentic commerce means for eCommerce margins over the next two to three years. If you have ever pulled a discount to hit a monthly revenue number and wondered whether it actually worked, this episode has the data to answer that question.
Connect with Carla here:
LinkedIn: https://www.linkedin.com/in/carla-penn-kahn-0384b0a/
Website: https://profitpeak.io
I hope you enjoyed this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly.
- Nate and the Profits on Purpose podcast team
Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
Visit the Future Ready CFO website here: https://www.futurereadycfo.com/
Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletter
Listen to Profits on Purpose on these podcast platforms:
Spotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXI
Apple Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087
Amazon Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087
#profitsonpurpose #nathanlittlewood #futurereadycfo #financeleadership #cfoinsights #purposeledbusiness #scalingforimpact #financialstrategy #purposeledprofit
#missiondrivengrowth #sustainablebusiness #businessleaders #entrepreneurmindset #financialclarity #scalingbusinesses #ethicalentrepreneurship #businessstrategy
#impactfulleadership #cforole #executivethinking Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension
between a brand's mission and the practical realities of generating profit.
I hope you enjoyed this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Nate and the Profits on Purpose podcast team
Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
Visit the Future Ready CFO website here: https://www.futurereadycfo.com/
Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletter
Listen to Profits on Purpose on these podcast platforms:
Spotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXI
Apple Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087
Amazon Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087
#profitsonpurpose #nathanlittlewood #futurereadycfo #financeleadership #cfoinsights #purposeledbusiness #scalingforimpact #financialstrategy #purposeledprofit #missiondrivengrowth #sustainablebusiness #businessleaders #entrepreneurmindset #financialclarity #scalingbusinesses #ethicalentrepreneurship #businessstrategy #impactfulleadership #cforole #executivethinking
Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.