Welcome to another episode of Skills In Action, hosted by Stephanie Redcross West. In this episode, Stephanie delves into the world of personalized communication on social media and reveals the power of recorded messages in building authentic connections with your audience.
Stephanie begins by highlighting the effectiveness of a personalized approach in social media, which lets you interact and connect in a way that is more like real-life encounters. While you might not always be able to replicate the in-person experience online, recorded messages can be a valuable tool to cut through the noise and cultivate a more intimate relationship with your tribe, community, or customer base.
Discover how your voice can deliver a dynamic response to questions and provide unique insights into your expertise. Learn how verbal expression can give you more freedom and comfort in conveying messages, eliminating the constraints of finding the perfect words in written responses.
Of course, Stephanie will give you practical guidance on when and how to use recorded messages. Whether it's welcoming new followers on Instagram, setting up meetings or collaborations, expressing gratitude, following up with business acquaintances, or nurturing existing customer relationships, recorded messages serve as a powerful tool for maintaining and deepening connections.
Are you ready to take action? Beginners and advanced practitioners alike will leave the episode with an actionable plan. Whether you're new to social media or already have an established presence, Stephanie guides you through the process of determining which recorded message strategy to implement, posting welcome or follow-up messages on platforms like Instagram, LinkedIn, or Facebook, and integrating voice into your marketing plans.
Tune in to this episode of Skills In Action and join Stephanie Redcross West as she unlocks the power of your voice in the digital realm.
Quote:
The voice technique gives freedom and confidence to start communicating with people differently. To start allowing yourself to express yourself in a very simple, easy way. I hope you see this technique not as a burden or a major project, but as marketing that can feel a little fun.
—Stephanie Redcross West
Show Notes
⚡ [
01:05] The most powerful thing you can leverage in your marketing is your voice.
👁️ [
01:54] Lesson Focus for beginners: following people to understand your brand, who you are and to connect with you
📈 [
03:15] Growing business focus: building better connections and following up.
‼️ [
03:50] Scaling business focus: importance of collaboration
🎯 [
05:21] Your voice is a tool: personal messages and memos.
🚶🏽♀️ [
09:02] Walk, run, or sprint: importance of being consistent.
🎬 [
11:05] Action: creating a standard way of responding to people.
🤔 [
13:08] How to take personal moments into your marketing: pull real-life moments into it.
▶️ [
16:29] Dos and don'ts: build an action plan, seek opportunities and connect via a medium that fits you and test it.
✨ [
19:17] SKILLS online community: full action plan.
🗣️ [
20:05] Using the voice technique for larger companies: making marketing feel specific for everyone.
⭐ [
23:59] You have power and strength in how you speak and talk.
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