This story was originally published on HackerNoon at:
https://hackernoon.com/mastering-mobile-ad-campaign-scaling-common-pitfalls-and-useful-tips.
Discover key strategies for scaling paid ads in mobile advertising. Learn about vertical and horizontal scaling, managing ad budgets, and overcoming challenges.
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The article offers insights into making informed scaling decisions for optimized ad campaign performance. It includes choosing between vertical (budget increase) and horizontal (campaign setting changes) scaling methods, considering product readiness, and avoiding issues like audience limitations, cannibalization, abrupt budget increases, and creative fatigue. Effective scaling requires a balance of gradual budget adjustments, creative testing, and market understanding.