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How important are sales in a business? In order to achieve greater success in sales, what’s the secret formula? Martin MacArthur, the founder of Outbound Sales Guy, is an experienced sales professional who specializes in outbound sales to SAAS companies. He recommends using Apollo.io for data gathering and enrichment, making custom outreach attempts on both LinkedIn and email, and following up multiple times on the phone, with five times being the magic number). He emphasizes having a passion for what you're selling so that you can be enthusiastic about it and adds that taking initiative and being. Who’s The Guest? At the age of seven, Martin was diagnosed with Retinitis Pigmentosa causing him to become completely blind. He is fluent in braille and is able to use technology thanks to companies like Apple which recognize users with disabilities and include a screen reader called Voice Over in their operating software. Martin has over 10 years of experience filling top-of-funnel activities in sales development, managed service space, digital marketing, and technology. He’s passionate about driving top-of-funnel sales by helping companies fill their pipeline with qualified leads. Episode Highlights Who is Martin MacArthur? Investing in myself: His journey to becoming a solo entrepreneur Challenges that he faced as a solo entrepreneur Strategies for balancing business responsibilities and helping teams grow Entrepreneurship, Values, and Leverage The impact of AI on the role of sales development representatives Outreach strategies for Software as a Service Companies Building custom messaging for prospects Sales Engagement Strategies Strategies for overcoming prospecting challenges Outbound Sales Guy: Strategies for recharging and connecting with prospects Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Martin MacArthur https://www.theoutboundsalesguy.com/ https://www.linkedin.com/in/the-outbound-sales-guy/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here
How important are sales in a business? In order to achieve greater success in sales, what’s the secret formula?
Martin MacArthur, the founder of Outbound Sales Guy, is an experienced sales professional who specializes in outbound sales to SAAS companies. He recommends using Apollo.io for data gathering and enrichment, making custom outreach attempts on both LinkedIn and email, and following up multiple times on the phone, with five times being the magic number). He emphasizes having a passion for what you're selling so that you can be enthusiastic about it and adds that taking initiative and being.
Who’s The Guest? At the age of seven, Martin was diagnosed with Retinitis Pigmentosa causing him to become completely blind. He is fluent in braille and is able to use technology thanks to companies like Apple which recognize users with disabilities and include a screen reader called Voice Over in their operating software.
Martin has over 10 years of experience filling top-of-funnel activities in sales development, managed service space, digital marketing, and technology. He’s passionate about driving top-of-funnel sales by helping companies fill their pipeline with qualified leads.
Episode Highlights
Episode Resources
Review, Subscribe and Share
If you like what you hear please leave a review by clicking here
#dogoodwork is not a label but a way of living.
It is the constant and diligent effort to achieve a new level of excellence in one’s own life.
It is the hidden inner beauty behind the struggle to achieve excellence.
It is not perfect but imperfect.
It is the effort, discipline and focus that often goes unnoticed.
The goal of this podcast is to highlight that drive.
The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.
We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.
Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.
Do Good Work,
Raul